How to Use Instagram for Book Publicity

Instagram logo on phone screen

When it comes to social media, a lot of people ask me how they can use Instagram to grow their following and publicize their books. That’s what we’re going to focus on today.

I don’t have to tell you that as an author, you wear many hats. In addition to writing, you also have to think about publicizing, marketing, book promotion, and building a fan base. With so much to do, it’s easy to let some things fall by the wayside. But if you’re not using Instagram to market your book, you’re missing out on a valuable opportunity.

Tips for using Instagram to publicize your book

1. Post photos of the cover.
This is an easy way to generate interest and get people talking about your book. In addition to the cover, share high-quality images that represent your work and your book. Be sure to choose images that are well-lit and visually appealing, and make sure that they tell a story that will capture the attention of your audience.

2. Give a sneak peek of what’s inside.
People love getting a behind-the-scenes look at the creative process. Share a photo of you working on your book or share a quote from the content. The words “sneak peek” are like catnip.

3. Use stories to create excitement.
With Instagram stories, you can share short videos or images that disappear after 24 hours and give your followers a glimpse into your day-to-day life as an author.

4. Host a contest or giveaway.
People love free stuff! Hosting a contest or giveaway is a great way to get people engaged with you. To enter, all they have to do is follow you and share one of your posts. Then randomly select a winner and announce it on your story!

5. Use relevant hashtags to reach a wider audience.
Research popular hashtags related to your book’s genre and use them in your posts. This will help potential readers find your content.

6. Engage with other users on Instagram.
Like and comment on other users’ posts, and follow accounts that are relevant to your book’s niche. This will help you build relationships with potential readers and make them more likely to buy your book.

7. Post regularly to keep your audience engaged.
If you only post once in a while, potential readers may forget about you. By posting regularly, you’ll stay top of mind and increase the likelihood that they’ll buy your book when they see it promoted on Instagram.

Bottom line

Publicizing your book doesn’t have to be difficult or time-consuming. Using Instagram, you can reach potential readers quickly and easily without spending a lot of money. By sharing high-quality images, using relevant hashtags, engaging with other users, and posting regularly, authors can connect with potential readers, build a bigger following, and make followers more likely to buy your book.  So what are you waiting for? Start sharing today, and let me know how it goes!

To your success!


P.S. Remember to believe in yourself. It makes everything better, and it doesn’t cost anything! Go get ‘em.






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