Here it is August 2020. How is it possible that time can move so fast, yet seem to drag on endlessly? (Pandemic changes one’s sense of time, doesn’t it…) But August it is, and as we’ve discussed many times, if your book has a news …
In a perfect world . . . In a perfect world: . . . you’d start your book marketing and publicity plans the moment you have the idea for the book. . . . you’d start with the big vision, pinpoint your audience or avatar, …
Language is such a funny thing because it morphs and changes, and what was once unacceptable becomes acceptable. Rules change over social groups, over time, generation-to-generation, and even within our own lives. Case in point “Irregardless” is a word now! Shocking, I know, but so …
Last week we talked about the importance of body language during an interview. Because 55% of our communication is nonverbal, it means how you say something and how you look when you’re saying it matters more than the actual content itself. If you missed this …
Breaking down complex information and ideas into bite-sized pieces that can be easily digested by most people is not easy. If you’re the author of a book on a topic such as science, mathematics, academic research, technology, medicine, or anything else that requires an advanced …
Dear Savvy Pro: The story is changing daily. I know it’s hard to watch the news day after day after day about Coronavirus and COVID-19, not to mention recent breaking news stories in Minneapolis and elsewhere. Staying up on current events can be exhausting. If …
A lot of people think the time to promote their books begins on their publication date (which is different from when the book arrives from the printer — I may have to do a whole post on this sometime in the near future.) The truth …
It happened again this week. The morning shows of top-tier national media outlets, specifically CBS This Morning, were still learning how to interact with one another during live broadcasts from their own in-home studios. As a publicist and media trainer, it was amusing to watch, …
First, if the Coronavirus and Covid-19 have touched you, your family or friends directly, then you have my deepest concern and warm thoughts. If you’re looking for emotional support, you might want to check this out from the CDC (Center for Disease Control). There are …
I hope this finds you and your family safe and well as we continue to travel uncharted territory. If you have your health, you have everything, and while life may be difficult and challenging right now, good health allows us to make everything else possible. …
