During my webinar earlier this week, an author asked a question that immediately got Stephanie and me talking. Stephanie Chandler is the founder of the Nonfiction Authors Association and was hosting the webinar. During the Q&A, one participant asked about emails she had been receiving […]
That Flattering Email May Not Be What It Seems Read More »
Last week, I wrote about how AI can waste enormous amounts of your time. It can produce too many ideas, too many versions, too many directions, and too much material to sort through. Something that should have taken fifteen minutes can suddenly consume hours. Perhaps
When Trust Is Already in Short Supply Read More »
AI is supposed to save us time according to all the talk online. And sometimes it does. It can help brainstorm ideas, organize information, suggest titles, tighten a paragraph, or point us toward an angle we had not considered. But there is another side to
AI is Not an Oracle Read More »
AI is helping us move forward in remarkable ways. It can generate ideas, organize information, refine a message, brainstorm titles, and suggest new ways to promote a book or business. But every so often, I notice something interesting. The more technology becomes part of our
Are You Capturing the Moment or Missing It? Read More »
Not long ago, an author came to me for a consultation and, early in the conversation, described themselves as a thought leader. I hear that phrase a lot now. It has become one of those polished terms people reach for because it sounds impressive, strategic,
Thought Leadership is Earned. Not Claimed. Read More »
I had a conversation with someone today who asked me a question I hear all the time from authors and experts. “What kind of media can I get, and what will it do for me?” It’s the first question people ask when they start thinking
When AI Looks for an Expert, Will It Find You? Read More »
Back in the day, when Oprah was still huge on network television, I used to do a little private experiment on discovery calls. I would silently time how long it took a potential client to ask about getting on Oprah. And honestly, I understood. Oprah
They Wanted Oprah Because Oprah Was Oprah Read More »
Years ago, I worked with an author who had a wonderful message. She was smart, thoughtful, credentialed, and full of heart. The kind of person who truly had something meaningful to contribute to public conversations. And we were getting interest. An interview here, a feature
Why Readiness Creates Visibility Read More »
Sometimes you do not know which part of a presentation is going to stick. You prepare your slides. You shape your teaching points. You think carefully about what your audience needs to hear, and you hope the right ideas land in the right hearts at
The Red Sheep Gets Remembered Read More »
There is something powerful that happens when a room full of nonfiction writers gathers together. Even if the room is virtual, you can feel it. The ideas, and the questions, and the quiet determination. The “I know I have something important to say, but how
Your Book Is Not Your Hook Read More »