Something happened recently that still makes me smile, even after all these years working with media. I heard back from someone I pitched approximately a year ago. A full year ago. Most authors and experts assume that when they send a pitch and hear nothing,
Your Publicity Campaign Ended. Your Pitch Didn’t. Read More »
This week, one of my clients sent me a video from one of her recent book events in Boston. It was lovely. It was professionally produced and beautifully edited. The team had great shots of her, her book, the event, and the people attending. It
What a TV Producer Sees That You Don’t Read More »
An author I know recently pitched a media outlet that made complete sense. It fit their “This outlet is perfect for me” test, which includes the following: The topic was right for them. The audience was right. The timing was good. The author had the
Why A Great Pitch Can Get No Response Read More »
Every year, authors make the same mistake with holiday gift guides. They wait until the holidays. On the surface that seems right, but when it comes to media, you often have to be thinking way ahead. By November, when the stores are decorated, holiday music
It’s Already Holiday Gift Guide Season Read More »
During my webinar earlier this week, an author asked a question that immediately got Stephanie and me talking. Stephanie Chandler is the founder of the Nonfiction Authors Association and was hosting the webinar. During the Q&A, one participant asked about emails she had been receiving
That Flattering Email May Not Be What It Seems Read More »
Last week, I wrote about how AI can waste enormous amounts of your time. It can produce too many ideas, too many versions, too many directions, and too much material to sort through. Something that should have taken fifteen minutes can suddenly consume hours. Perhaps
When Trust Is Already in Short Supply Read More »
AI is supposed to save us time according to all the talk online. And sometimes it does. It can help brainstorm ideas, organize information, suggest titles, tighten a paragraph, or point us toward an angle we had not considered. But there is another side to
AI is Not an Oracle Read More »
AI is helping us move forward in remarkable ways. It can generate ideas, organize information, refine a message, brainstorm titles, and suggest new ways to promote a book or business. But every so often, I notice something interesting. The more technology becomes part of our
Are You Capturing the Moment or Missing It? Read More »
Not long ago, an author came to me for a consultation and, early in the conversation, described themselves as a thought leader. I hear that phrase a lot now. It has become one of those polished terms people reach for because it sounds impressive, strategic,
Thought Leadership is Earned. Not Claimed. Read More »
I had a conversation with someone today who asked me a question I hear all the time from authors and experts. “What kind of media can I get, and what will it do for me?” It’s the first question people ask when they start thinking
When AI Looks for an Expert, Will It Find You? Read More »