As a publicist, one of my favorite ways to create a hook for a story is to explode a myth. Exploding a myth is when there is scientific research that says some coveted belief we have is actually not true. Here are four examples: Myth: …
Is it “Go Time” yet? It’s a great question. Whatever is in front of you right now, whether it is to finish your book, find a VA, start planning your speaking calendar, start mapping out your publicity and marketing campaigns, or start booking podcasts and …
Is It Go Time with Your Book Publicity & Marketing? Read More »
As I write this, it is my birthday! One thing about having a February birthday in addition to Groundhog Day, Valentine’s Day, and President’s Day, is that I always know it’s time to do the deep spring pruning, particularly for my roses. The calendar reminds …
Media Darling: Shine Through Every Interview is finished! Yippee! If you’re an author, you know how great it feels to finally get your book published. It is quite the process, and I have an updated appreciation for all the work (and emotions) authors experience to …
Last week we spent time on how to write a great book review. If you missed it, you can read about it here. Today we’re going to talk about something we’d rather not have, and that’s fake book reviews. Here’s why… If you’re an author, …
As authors, we want others to review our books, but getting people to do that can be challenging. You can ask and often people will enthusiastically say “yes!” but after reminding them once or twice, it starts to get awkward. How many times can you …
I think I’m the only person I know who is not into setting goals. I hate the whole process of s.m.a.r.t. (specific, measurable, achievable, relevant, time-bound) goals because I find it just doesn’t work. In fact, it piles on added pressure that doesn’t need to …
Why I Hate Goals: Book Marketing and Publicity Through Inspired Action Read More »
As an author, you know that the key to a successful writing career is to produce a steady stream of new and original content. Even after your book has been published, you still have to continue to produce content on social media to attract new …
Authors: How to Never Run Out of Content Ideas Again Read More »
Last week, I introduced the need to take advantage the upcoming holidays. Ready or not, if you want to promote your book over the holiday season, it’s time to get on it. TV interviews are a fantastic way to get your story out there. But …
Happy Thanksgiving! This week is a busy one for most of us. Families will be gathering soon and there is all the planning that goes into that, not to mention the book promotion planning we’re doing for the holidays. Let’s take a look at the …
How Black Friday, Small Biz Saturday, & Cyber Monday Works for Authors Read More »
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