It’s full steam ahead into the holiday season now. Even those who say, “Can’t we wait until after Thanksgiving?” agree, it is here now! But there is a difference between personal time and work time. There is also a difference between you doing the marketing …
Sugarplum Strategies: Sweet and Simple Marketing for Authors Read More »
We are celebrating the Thanksgiving holiday this weekend in the United States, and so we’re taking this weekend off. Wherever you are in the world, I wish you and your family and friends love, joy, and peace. We’ll be back next week with plenty more …
Small Business Saturday, which takes place on the Saturday after Thanksgiving in the United States, is an event designed to encourage shoppers to support small and local businesses, including authors! This year, it falls on November 25th. Small Business Saturday was created in 2010 by …
We all know about Black Friday. Black Friday is a major retail and shopping event in the United States and increasingly around the world. It occurs the day after Thanksgiving, which is always on the fourth Thursday in November, making Black Friday typically the fourth …
We are solidly into the month of November now, and just in case you missed it, today is the day we move back to standard time. Remember to be sure all your clocks have been turned back one hour. November often makes one think of …
You’ve probably heard about Substack by now, and perhaps you are already using it. If not, in a nutshell, Substack is a popular online platform that allows writers, journalists, and content creators to publish and distribute newsletters and other forms of written content to a …
I am asked lots of questions about book publicity and marketing, which covers a lot of territory. For example, clients often ask me what kind of resource or opt-in gift should they offer during their media interviews? This depends on a couple of things: What …
What Freebies Authors Can Share During Media Interviews Read More »
As authors, we are always looking for ways to get our books and our messages out into the world. Networking, pitching a story idea, or simply understanding the changing media landscape, requires research. Finding the appropriate journalists and producers is essential and can be done …
We all know there are many channels available for talking about your book and your expertise, including your website, blog, social media channels, etc., but your own email list is like liquid gold. An email list allows you to communicate directly with your readers without …
Email Lists for Authors and Why They Are Powerful Read More »
In today’s world, it is critical to get added visibility and credibility for you and your book. Today I am featuring some powerful ways to do exactly that. Power Plays Media Pitches: Craft compelling and newsworthy pitches tailored to specific journalists, bloggers, or media outlets. …
Powerful Ways Authors Get More Visibility & Credibility Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.