More Book Publicity Fundamentals

The day I’m posting this is officially Labor Day, which marks the unofficial last day of summer, and while I know many started drinking their Pumpkin Spice Lattes last week, some of us still cherish the few remaining days of summer. However, like it or not, people are returning from summer vacations and preparing for…

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Staying Current with Book Publicity

In our vastly changing world, the ability to learn and learn quickly is at a premium. Hanging onto outdated techniques or old ideas can be the kiss of death for maintaining relevance, no matter what it is you’re doing. That’s not to say that there aren’t fundamentals that may seem like they’re old school, but…

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What is the most stressful part of being a Book Publicist?

I’m continuing to answer direct questions from readers. Here’s the next one: Question: What is the most stressful part of being a publicist or being your own publicist? Answer: Unrealistic expectations. Be careful of those who Monday-Morning-Quarterback your publicity efforts. It’s very easy for someone who is not accountable for the actual work to flatter…

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