If you’ve been reading this blog for a while, then you know what a fan I am of book conferences. For writers and authors, there is nothing like being surrounded by your peers and industry experts to learn, grow, and make great connections, some of which may last a lifetime.
I recently had the pleasure of speaking at this year’s Nonfiction Writers Conference, hosted by Stephanie Chandler and the Nonfiction Authors Association. My presentation was on how to land podcast and radio interviews, which is one of my favorite topics. It was definitely a dynamic and fun event, from the thoughtful questions during my session to the many light bulb moments shared across other presentations.
Through it all, one thing was quite clear: nonfiction authors are without a doubt a very smart and passionate group of people. But even the most seasoned among us can benefit from a few surprising reminders.
Whether you attended or not, these four takeaways are worth keeping in mind as you navigate the world of book publicity and media outreach:
- The best media hooks aren’t always about your book. I know it’s very tempting as an author to think it is all about you and your book. I’m an author too, so I get it. But media professionals are looking for relevance. For radio, that is connecting your topic to what’s happening now—be it seasonal trends, cultural moments, or breaking news. For podcasts, it’s all about the value you bring to their audience. Your book is your foundation, but your hook is the bridge that connects you to an audience. Think bigger than the title. Think relevance, resonance, and reach.
- Authors often underestimate the power of their personal story. This is pure gold. Your story is powerful. Many authors are tempted to hide behind their expertise or credentials, but don’t let that be you. Your credibility is important, but don’t lead with that. What truly connects is your story. Why did you write this book? What life experience led you here? Vulnerability builds trust, and your personal story might just be the most compelling pitch you have.
- A good pitch starts with empathy, not desperation. None of us wants to come across as desperate, and yet, very often that is exactly what happens. Remember this mantra: “Be engaged, not desperate.” Hosts and producers can sense when a pitch is thoughtful and tailored. A quick sentence about why their show stood out to you goes a long way. Make sure you have listened to it! And when you follow up (you know you should always follow up, right?), be sure to add some new information so that you continue to be–and look–engaged. Your goal isn’t just to get booked—it’s to form a genuine connection.
- The media isn’t a mystery—it’s a system you can learn. This message landed powerfully with many attendees: You don’t need to be famous, and you don’t need a giant PR budget to get media attention. With the right tools, strategy, and support, media becomes accessible. You don’t need permission. You need a plan—and a little guidance.
Bottom line: If you’re a nonfiction author with a message to share, know this: You’re likely more ready than you realize. And the media world? It’s not as mysterious as it seems. If you want support to step into the spotlight and shine, you simply have to take the risk and step out there. If you need me, you know where to find me.
P.S. Fire Under My Feet
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