We live in a fascinating age. The era of social media, omnipresent cameras, and videos on platforms like YouTube have revolutionized how we communicate and express ourselves. Yet, amidst this digital renaissance, a crucial aspect often gets overlooked: the art of conveying your message effectively.
Whether being interviewed or producing your own video content, many pay little attention to how their message is perceived. This oversight can lead to misunderstandings or missed opportunities to connect with audiences.
As we navigate this new world, it is critical to understand not just what we are saying, but how we are saying it. The subtleties of tone, body language, and even the context in which we deliver our message play pivotal roles in how our communication is received and interpreted.
In this age of instant information and global connectivity, mastering these nuances is more than a skill; it’s a necessity for effective digital communication.
With that in mind, here are five things you can do to improve what you say and how you say it:
Know Your Key Messages: Key messages are the nuts and bolts of your main message. For example, if you were going to do a four-minute, on-camera interview, what three key messages would you get across NO MATTER WHAT. This forces you to not only know what your messages are, but to also know their order of importance.
Practice Versatility in Speaking: Be prepared to adapt your communication style to different formats and audiences. The way you present on a podcast might differ from a television interview or a live panel discussion. Flexibility is key.
Use Stories and Analogies: People remember stories and analogies better than abstract concepts. Integrate these into your responses to make your points more engaging and memorable. In fact, after the launch of the interview, which is the first 45 – 60 seconds, and following the first question, share a story that is told well and is full of energy and perhaps humor.
Handle Difficult Questions with Ease: You may encounter challenging or unexpected questions. Handle these with professionalism and poise. In fact, make up a list of potential difficult questions and work with them in your mock interviews. Also, if you don’t know the answer to a question, it’s okay to say so and offer to follow up after the interview. What you DON’T want to do is pretend you know the answer to a question that is clearly not in your lane.
Stay Informed and Relevant: Keep abreast of current events and trends, especially those related to your field. If you’re being interviewed in a geographic location other than your own, read up on the local news in case you’re asked a question about something in that part of the country. Being able to connect your work to broader societal issues within that community can make your appearance more relevant and interesting.
Bottom Line
As we embrace the dynamic landscape of digital communication, it’s vital to not only focus on what we communicate but also on how we do it. By refining our message delivery and staying adaptable, we can more powerfully connect with our audiences and make a lasting impact in this ever-evolving digital era.
Oh, and by the way, if you know someone who would benefit from this content, please share this link with them so they can have it delivered directly to their inbox. Thanks for helping to spread the word. I appreciate you!
To your success!
Joanne
P.S. Video Killed the Radio Star…or is it AI Killed the Video Star? No, not yet anyway.
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