A few years ago, “getting booked” felt like the whole win.
Land the podcast, nail the interview, make the host happy, watch the episode go live, and then feel that clean little rush that says, “This is working.”
And to be clear, getting booked is still the win. Absolutely.
It’s not easy. It’s still one of the hardest parts of visibility, especially now, when producers are flooded, inboxes are crowded, and everyone is pitching something. Many experts need real help to break through, find the right outlets, craft the right angles, and get the yes. That part has not gotten simpler.
But something else has changed.
I started noticing that even strong interviews could fade fast if they were treated as a one-time moment instead of a long-term, real asset.
This was not because the interview wasn’t good, or because the audience wasn’t interested. It faded because attention was fractured.
The world did not become less interested, but it did get wildly distracted. Remember, posting is not the enemy, but posting without a plan for distribution is.
Media Darling Moment: A great interview is an asset, not a one-time event. Give it a second life.
So, I began paying closer attention to what actually created momentum, not just motion. The experts and authors who kept getting inquiries took the interviews they did and made them travel further, with a clear next step for the right people.
(A simple next step might be a free resource, your email list, a book link, a speaking page, a consult call, or a program invitation.)
This is the shift I want you to take as we step into 2026.
Now here is where most people accidentally make this harder than it needs to be.
They turn it into goals, and that is especially natural at this time of year.
“I need to post five times a week.”
“I need to get ten interviews this month.”
“I need to repurpose everything perfectly.”
“I need to repurpose everything everywhere.”
But the problem with this is that suddenly what was supposed to create visibility starts creating pressure.
And pressure can be very sneaky. It shows up as urgency. It shows up as guilt. It shows up as you’re sitting there thinking you should be doing more, even when you are already doing plenty. And the moment you feel that pressure, the work starts to get heavy.
That is the problem.
Un-goals solve for that.
Because un-goals are not another set of rules you have to follow perfectly. They are not resolutions with a threat behind them. They are direction.
They are the simple choices that keep you moving in the right direction, with more flow and less force. They create momentum without that feeling of, “If I don’t do this every day, I’m failing.”
An un-goal is basically you saying, ahead of time, “I’m not doing the things that scatter me.”
So you don’t wake up on a random Tuesday thinking, “I should probably post something,” and then spend 40 minutes trying to invent a brilliant caption that disappears by lunch.
Un-goals keep you out of the weeds. They keep visibility from becoming a daily emergency. They help you stay in motion in a way that feels sane…and good.
So here is your un-goal for this week. Try this on:
“I will not let a great interview live only one life.”
If you did a strong interview, you already did the hard part. You earned that credibility. Now give it a second life, and a third, so the right people actually see it.
That does not mean turning yourself into a content factory. It means being smart.
Instead of tossing up a link and hoping for the best, share one moment from the interview that makes someone stop. Add a sentence or two that says why it matters right now. Then make it easy for the right person to take the next step with you.
That next step might be your book. It might be your keynote. It might be your program or consulting.
Whatever it is, choose it on purpose and do not make people guess.
This is how interviews start working harder for you. Not louder or more frantic but more intentional. This is where it starts to get calm again.
And if you want two simple questions to guide you this week, try these:
What do I want this interview to do for me?
What do I want it to do for the people I want to reach?
If you can answer those questions in just a couple of sentences, distribution gets very easy.
P.S. We’re Better Together.
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