It’s time to get ready: Prep Work

When you’re ready to cook a fine dinner, you don’t just walk into the kitchen, throw a bunch of ingredients together and hope for the best. Or maybe you do at times (I certainly have), but let’s suppose in this case you have company coming over and you want to create something scrumptious and lovely.…

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Tips for Working with Top Tier Earned Media

When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected to be there and on time. Unless you’ve renegotiated that…

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Daring… or Desperate?

When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me describe myself as a cross between a cheerleader and a…

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Timing: In Book Marketing & Publicity, Knowing What to do When is Critical

Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves what it takes to be organized, I understand. But I’ll…

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Success Tips for Authors in your Home Office

Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in an office and from a home office. Today, I thought…

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Book Trailers for Marketing and Publicity

Whether you write fiction or nonfiction books, a well-done book trailer can be highly beneficial to you. Why? It’s a visual and auditory medium for getting your message across about your book. Reading blurbs and summaries are essential, of course, but adding trailers is another way to reach your market. It attracts those who like…

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Set Directions, Not Goals for Your Book Publicity & Marketing

A couple of weeks ago I wrote a piece on why I hate goals. You can read it here. Then, I wrote a piece in response to all the feedback I was getting, and that one is here. It got me to thinking about the whole process of setting goals. Some of the more negative…

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Don’t Play Hard to Get with Book Marketing & Publicity

I’ve written about what to put in your media newsroom on your website before, so I won’t go into all those details now, although you can read more here.   As always, contact information not only important, it is essential. If you want to do media interviews, make it easy for journalists, reviewers, editors, producers,…

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