In our digital era, we’re inundated with a constant stream of information. For authors and writers, parsing through this deluge to find the gold amidst the grit is no small feat. It’s all too easy to be swept away by the torrent of content pouring […]
The Art of Discernment for Authors in an Age of Information Overload Read More »
One way authors can make themselves newsworthy is to be able to tie into events on the calendar. So let’s take a look at a few big ones in April that you might be able to tie to your book and subject matter. Some of the
April Dates and 6 More Visibility Strategies Read More »
As authors and writers, we must constantly be thinking about how to get the word out about our books and our businesses. Last weekend was a lot of fun because nestled in the heart of Portland, Oregon, the Jupiter Hotel played host to a remarkable
Portland’s Author Alchemy Summit Read More »
As we venture into the New Year, already six days deep, many hold fast to their New Year’s resolutions. In this season of goal-setting, it’s essential to consider the less-trodden path of “un-goals.” This concept, though unconventional, holds equal weight, and we are doing this
We hear about AI or Artificial Intelligence in the news daily now. It’s impacting our lives in so many areas, including manufacturing robots, self-driving cars, smart assistants, healthcare management, automated financial investing, virtual travel booking agent, social media monitoring, and marketing chatbots. I have also
How Authors Can Use AI in Their Marketing Efforts Read More »
For authors, branding isn’t just about having a catchy logo or tagline – it’s about establishing a clear and memorable identity that sets you apart in a crowded market, and it is a very crowded marketplace as you well know. This takes some thought and
Why Author Branding is Essential in Today’s World Read More »
There are many different ways to market and publicize a book. One of the ways that still remains popular today is through conducting a Blog Book Tour. This is a strategy for promoting your book that will effectively connect you to your readers virtually. The
How Authors Can Conduct Blog Tours Read More »
For years now, book trailers have been a popular staple for authors and publishers alike when it comes to marketing and publicizing books. These short videos are designed to showcase the book’s cover, premise, and tone in an attention-grabbing way that hooks viewers from the
Book Trailers for Authors Read More »
I think I say this every year, but how did it get to be the holiday season again already? The Winter Solstice is coming up on Wednesday, December 21st, and Hanukkah begins at sundown tonight! Christmas, Kwanzaa, and other holidays are not far behind This
Some Last-Minute Book Promotion Tips for Authors Read More »
The publishing industry has changed a lot in recent years. With the advent of social media, anyone can be an author. You don’t need a traditional publisher to validate you or your work. However, there are still certain standards that need to be met in
How Authors Can Develop a Contributor Mindset Read More »
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