We are a nation struggling with two major crises. One, a months-old pandemic that requires physical distancing and has made us feel socially distant, as well. And two, a centuries-old epidemic of racist violence against Black people. This is not an easy time. Don’t worry. …
We’ve talked extensively about book launches in Savvy Sunday News, particularly online launches with affiliate partners, networks and communities. Now, let’s take a look at “On the Ground Book Launches” and why they’re important. I was working with an author who had a book on …
I am surprised at the amount of feedback I received following last week’s Savvy Sunday News, which tells me it struck a nerve. The post was called Good Manners/ Basic Netiquette/or How to Look Like a Pro, and if you missed it, you can read …
Quid Pro Quo: What to Do When the Other Person Doesn’t Get It Read More »
I had a situation this week that prompted me to cover this topic in Savvy Sunday News. Last Monday, I received an email from an acquaintance I met at a conference a few years ago. She listed the names of 5 different authors and asked …
Good Manners/Basic Netiquette/or How to Look Like a Pro Read More »
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected …
When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me …
Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves …
Timing: In Book Marketing & Publicity, Knowing What to do When is Critical Read More »
Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in …
Whether you write fiction or nonfiction books, a well-done book trailer can be highly beneficial to you. Why? It’s a visual and auditory medium for getting your message across about your book. Reading blurbs and summaries are essential, of course, but adding trailers is another …
A couple of weeks ago I wrote a piece on why I hate goals. You can read it here. Then, I wrote a piece in response to all the feedback I was getting, and that one is here. It got me to thinking about the …
Set Directions, Not Goals for Your Book Publicity & Marketing Read More »