The weather has certainly changed where I live and perhaps where you are too. Fall is in the air with a chilly crispness and brightly colored leaves that prompt more tea drinking and pumpkin spice coffee drinking depending on your preference. (This part is not …
Last week we focused on the importance of having an editorial or content calendar for your book’s promotional and planning efforts that extends out for an entire year. In case you missed it, it’s here. I had a few interesting questions come up from readers this …
“What is your book about?” Take a moment and consider your response to that question. If you are an author, or working on becoming one, you are going to be asked that question a lot. “What is your book about?” The good news is that …
In a world spinning fast with many expecting texts and IMs at the speed of light, and tasks to be completed at a moment’s notice, there are elements of landing media that still take time. Holiday Gift Guides are a good example. Holiday Gift Guides …
Often when I go on social media to see what people are up to, someone is posting something about how much and how quickly our world is changing. For example, a meme that asks, “Who knows what this is?” And below it is a picture …
Sometimes we all simply need to have a little perspective. When I do media training with authors and business leaders, I share a technique for responding to an initial interview question with either “zoom out” or “zoom in.” And, no, we’re not talking about the …
Are you detail oriented or a big-picture thinker? You most likely know the answer to this question. I’ve heard many people proudly state they like to look at the big picture, while others know they love going over all the minute little details when planning …
Are You Detail Oriented Or A Big Picture Thinker? Read More »
Exactly one year ago today, I wrote this piece called Reflect on What Went Well this Year. Exactly one year later, we are in the middle of a worldwide pandemic. To say “What a difference a year makes,” can not even begin to capture the …
For years we’ve been hearing about the power of affirmations to affect our thinking and our behavior. In fact, one of the definitions of affirmations is this: Affirmations are sentences aimed to affect the conscious and the subconscious mind so that in turn, they affect our behavior, …
I keep hearing arguments about press releases: Are they still effective? Do you need them? What is the purpose? Are they antiquated? As with any argument, there are multiple sides and the answer to those questions depends on the context. To cut to the chase: …
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