We all need a little help sometimes. This week I was approached by a wonderful coach and author who is having trouble attracting new people to her brand through her book. I don’t want to mention her name until we get it sorted out, and …
A Little Help for Your Book Marketing & Publicity Read More »
Happy Thanksgiving! Here in the United States we celebrate the Thanksgiving holiday this week, but no matter where you are in the world, it’s good to be thankful for each and every day. And no matter what is going on, there is always something to …
News for Authors and Writers to be Thankful About Read More »
“An hour of planning can save you ten hours of doing.” –Dale Carnegie Dale is on the right track, but I would tweak it to say, “An hour of planning can save you an endless amount of doing — and spinning your wheels.” –Joanne McCall Not that I’m …
Author Prep for Promoting Books & The Month of November Read More »
For a few years now I’ve been commenting from time-to-time that I think email is going to dwindle in importance. Not entirely. There will be some cases where email still makes sense and it will be used, but for the most part there are simply …
The weather has certainly changed where I live and perhaps where you are too. Fall is in the air with a chilly crispness and brightly colored leaves that prompt more tea drinking and pumpkin spice coffee drinking depending on your preference. (This part is not …
Last week we focused on the importance of having an editorial or content calendar for your book’s promotional and planning efforts that extends out for an entire year. In case you missed it, it’s here. I had a few interesting questions come up from readers this …
“What is your book about?” Take a moment and consider your response to that question. If you are an author, or working on becoming one, you are going to be asked that question a lot. “What is your book about?” The good news is that …
In a world spinning fast with many expecting texts and IMs at the speed of light, and tasks to be completed at a moment’s notice, there are elements of landing media that still take time. Holiday Gift Guides are a good example. Holiday Gift Guides …
Often when I go on social media to see what people are up to, someone is posting something about how much and how quickly our world is changing. For example, a meme that asks, “Who knows what this is?” And below it is a picture …
Sometimes we all simply need to have a little perspective. When I do media training with authors and business leaders, I share a technique for responding to an initial interview question with either “zoom out” or “zoom in.” And, no, we’re not talking about the …
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.
