Book Marketing

Not long ago, I was talking with a colleague who had just helped an author land a terrific interview on a well-known national podcast. The author (Matt) nailed it by delivering a fabulous interview. He was smart, articulate, and exuded incredible energy. There was no […]

When Brian Tracy was one of my clients, I was constantly approached by people looking for favors. It’s natural when you’re connected to someone well-known — people want introductions, endorsements, or even just a foot in the door. I understood that. But one particular request

The real power of your message? It’s not in one story—it’s in the many ways you can tell it. One of the biggest mistakes I see authors and experts make is believing they have just one story to tell. But a single, rigid narrative limits

Remember when Black Friday was just one day? Now it feels like the marathon of sales starts in November and doesn’t stop until the end of the month—or longer! The good news is this extended “season of deals” is a golden opportunity for authors like

In our digital era, we’re inundated with a constant stream of information. For authors and writers, parsing through this deluge to find the gold amidst the grit is no small feat. It’s all too easy to be swept away by the torrent of content pouring

One way authors can make themselves newsworthy is to be able to tie into events on the calendar. So let’s take a look at a few big ones in April that you might be able to tie to your book and subject matter. Some of the

As authors and writers, we must constantly be thinking about how to get the word out about our books and our businesses. Last weekend was a lot of fun because nestled in the heart of Portland, Oregon, the Jupiter Hotel played host to a remarkable

As we venture into the New Year, already six days deep, many hold fast to their New Year’s resolutions. In this season of goal-setting, it’s essential to consider the less-trodden path of “un-goals.” This concept, though unconventional, holds equal weight, and we are doing this