Are You Feeling Lucky?


I know an author who wrote a book on organization for the home, something many of us can use. It’s amazing how quickly clutter can gather. The publication date was set for March 21st, which is an excellent hook as it happened to be the first day of spring, which just naturally makes us think of new birth, new ideas, and spring cleaning!

The calendar was a natural tie-in for her, and she gave lots of tips through various media channels for spring cleaning the house and keeping things organized. Because she aligned her launch with a particular time of year, it made her book timely and relevant.

As you know (if you’ve been a SSN reader for a while), the question hovering in the back of a media person’s mind is, “Why you, Why now?” and in this case, this author had a new book and it aligned with a new season: spring.

And, speaking of spring, it is almost March. Can you believe it?!

Here is a list of things being celebrated and featured this month. See if you are able to tie your book into one of them:

National Clean Up Your IRS Act Month 
This is all about getting your taxes done early so you are not freaking out on April 14th. Anything to take the stress and pressure off a looming deadline is a good thing. If you have a financial book, a book on taxes (obviously), or any topic that can tie into money and April 15th, it will be newsworthy.

National Brain Injury Awareness Month
If you have a book that ties into health, wellness, and the brain, then March this will be a good opportunity for you. Brain injury awareness month alerts us to the causes of brain injuries and aims to eliminate the stigma surrounding them.

National Craft Month
National Craft Month inspires the use of all kinds of mediums from paper and wood to fabrics, paint, and metal craft. Knitting, crocheting, and needlepoint also qualify. March is dedicated to creativity and inspiration for whatever motivates you. A book on any kind of craft can gain some leverage with the media. Be sure to suggest visuals with your pitches.

National Kidney Month
The Kidney Association reminds us that our kidneys are crucial for 3 main reasons. They regulate water, they remove waste and regulate minerals, and they produce hormones. We all need our kidneys, or at least one of them. Books on this topic get media play this month.

National Nutrition Month
Nutrition is always important, but especially in March when the entire month is devoted to it. If you have a book on health, diet, fitness, or food, this month will make your book more relevant.

Employee Spirit Month
This is a month set aside to honor employees and appreciate the hard work they do. If you have a business, then pitch media the unique ways you appreciate your employees this month.

National Peanut Month
Did you know the peanut is not actually a nut? Nuts grow on trees.They are legumes and powerhouses of flavor and versatility. Not sure if anyone has written a book on peanuts, but I thought it was worth mentioning. Maybe I’m hungry.

National Women’s History Month
This annual event encourages us to honor the women who came before us and fought for equality among all genders and races.

National Social Work Month
National Social Work Month recognizes the dedication and empathy social workers across the country deliver while providing services to children and adults in need. If you have a book that helps children and adults, you may be able to find a tie in here.

And, while it’s not celebrated throughout the month of March, who could forget St. Patrick’s Day on March 17th. Here’s more on the history of St. Patrick’s Day. 

Bottom line

There is almost always a way to make your book newsworthy again, no matter when it came out. Send me a note if you are ready for more coverage.


To your success!


P.S. Are you feeling lucky?







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