Is that No or Not Yet?
I pitched a producer once who I really wanted a client to get in front of. The story idea was strong, the timing was right, the show covers this topic, and I thought for sure
Joanne McCall
October 13, 2025
Savvy Blog
Who’s Really Listening?
I once did a virtual interview where the host barely looked at me. Sometimes people look at the screen instead of directly into the camera, which is understandable. But in this case, it was clear
Joanne McCall
October 6, 2025
The Myth of the Overnight Success
I once had someone say to me, “Wow, that author you worked with really hit it big overnight.”I nearly spit out my coffee. Overnight? Really? Hardly. What they didn’t see were the months of building
Joanne McCall
September 28, 2025
When Things Go Sideways for Authors
Everything was going great. You were in flow and having a wonderful day. Plenty of quick wins, fast replies, and media “yeses” dropping into your inbox. It was a great feeling with nothing quite like
Joanne McCall
September 22, 2025
It’s Too Early to Talk About the Holidays!
I know. I know. It’s too early to talk about the holidays! But here’s the thing: Soon it will be too late. You know that person who hangs Christmas lights before Halloween, right? The one
Joanne McCall
September 15, 2025
Impostor Syndrome Is Costing You Interviews
We’ve covered four of the most common media mistakes authors make, and today we’re moving on to Mistake #5: Hiding from your own expertise. This one is sneaky. It shows up as waiting for permission,
Joanne McCall
September 8, 2025
The Danger of Saying Yes to Everything
I recently presented a webinar consisting of the five biggest media mistakes authors make. Of course, there are more than five, but we focused on a few of the most common mistakes, which can also
Joanne McCall
September 1, 2025
Why Your Pitch Fell Flat (Hint: It’s Not About You)
I was recently asked to do a webinar on the 5 Biggest Media Mistakes Authors Make (and what to do instead) for the Nonfiction Authors Association. Last week, I wrote about Mistake #1, which is
Joanne McCall
August 25, 2025
The #1 Media Mistake Authors Still Make
Shawn, an author I have gotten to know this past year, was beyond excited to land a spot on a well-known podcast recently. He had pitched it himself, and it worked! The host loved his
Joanne McCall
August 18, 2025