Everything was going great. You were in flow and having a wonderful day. Plenty of quick wins, fast replies, and media “yeses” dropping into your inbox. It was a great feeling with nothing quite like
I know. I know. It’s too early to talk about the holidays! But here’s the thing: Soon it will be too late. You know that person who hangs Christmas lights before Halloween, right? The one
We’ve covered four of the most common media mistakes authors make, and today we’re moving on to Mistake #5: Hiding from your own expertise. This one is sneaky. It shows up as waiting for permission,
I recently presented a webinar consisting of the five biggest media mistakes authors make. Of course, there are more than five, but we focused on a few of the most common mistakes, which can also
I was recently asked to do a webinar on the 5 Biggest Media Mistakes Authors Make (and what to do instead) for the Nonfiction Authors Association. Last week, I wrote about Mistake #1, which is
Shawn, an author I have gotten to know this past year, was beyond excited to land a spot on a well-known podcast recently. He had pitched it himself, and it worked! The host loved his
I was recently working with a lovely first-time author who was filled with excitement and enthusiasm when it came to promoting her book. It was well written, her message was clear, and she was doing
Last year I worked with a wonderful author by the name of Marcia. She was a pro, knew her stuff, definitely claimed her expertise, but had a slight problem that I didn’t realize initially, but
If you’re doing your own book publicity, or you’re booking authors as a publicist, chances are your inbox is filling up with loud, dramatic promises from AI marketing tools claiming to do it all. Doing