Savvy Blog

Your voice can be your strength

When Your Voice Undercuts Your Message

Have you ever been listening to an interview and finally had to click off, not because the topic was boring, but because the guest had a habit you couldn’t stop noticing? Maybe they talked so

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Hope is not an interview strategy

Hope Isn’t a Strategy. Clarity Is.

I watched an interview this week that had me leaning in, just waiting for something to land. You know that feeling when everything is in place? The host is good. The topic is solid and

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Keep it simple

The Pitches That Still Get Opened

Several years ago, during a particularly intense December, an editor I knew pulled me aside after an event and said something I have never forgotten. She held up her phone, opened her inbox, and showed

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Keep It Simple and Keep It Strong

The One Message Your Audience Needs Now

Years ago I worked with an author whose book had tremendous potential. It was smart, timely, beautifully written, and exactly what her audience needed. We had lined up interviews, crafted pitches, and were building momentum.

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Snowy December Scene

Your Clear December Plan

Last week I wrote about Thanksgiving, Black Friday, and Small Business Saturday, and why authors do not need to shout to be seen during a very noisy week. After I finished that piece, I kept

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