The New Media Map
Back in the day, Oprah was the holy grail of media “gets.” You could meet someone at a networking event, talk to a fiction or nonfiction author, and within 60 seconds they would say her
Joanne McCall
February 23, 2026
Savvy Blog
How to Get Found in AI Answers
Last week, I did a tiny experiment that turned into a full-body lesson. I opened an AI search and typed in the name of an expert I know well. She is someone with a strong
Joanne McCall
February 16, 2026
Can You Say It In 10 Seconds?
A few years ago, I was standing in a hotel lobby waiting for an elevator with a group that had just left a conference. Someone asked a woman, “So what do you do?” And you
Joanne McCall
February 9, 2026
When Your Voice Undercuts Your Message
Have you ever been listening to an interview and finally had to click off, not because the topic was boring, but because the guest had a habit you couldn’t stop noticing? Maybe they talked so
Joanne McCall
February 2, 2026
Another Hidden Reason Smart People Sound Weak on Air
Last week we talked about hope, that quiet little strategy so many smart people bring into interviews without realizing it. Hoping you’ll be asked the right question. Hoping the host will guide you into your
Joanne McCall
January 26, 2026
Hope Isn’t a Strategy. Clarity Is.
I watched an interview this week that had me leaning in, just waiting for something to land. You know that feeling when everything is in place? The host is good. The topic is solid and
Joanne McCall
January 19, 2026
A Great Interview Is An Asset, Not An Event
A few years ago, “getting booked” felt like the whole win. Land the podcast, nail the interview, make the host happy, watch the episode go live, and then feel that clean little rush that says,
Joanne McCall
January 12, 2026
The Solstice Reset for Experts Who Are Authors
Every year, during the week of the winter solstice, something subtle shifts in the early morning hours. I notice it the moment I wake up. The darkness feels different somehow. It’s still deep and quiet,
Joanne McCall
December 22, 2025
The Pitches That Still Get Opened
Several years ago, during a particularly intense December, an editor I knew pulled me aside after an event and said something I have never forgotten. She held up her phone, opened her inbox, and showed
Joanne McCall
December 15, 2025