Savvy Blog

Correcting the record gracefully

The Fastest Way to Sound Defensive

A while back, I watched an interview where the host got a key fact wrong about the guest’s work. Not maliciously. Not even carelessly. It was just one of those normal human moments where a

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Uncomfortable oversharing in interviews

Be Personal Without Oversharing

A few months ago, I clicked on a podcast interview with an author I genuinely wanted to hear. The host asked a friendly, normal question, “What led you to write this book?” And the guest

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Reduce the Clutter and Land the Message

Make It Easy to Say Yes to You

Remember Marie Kondo? She was everywhere, teaching the world to tidy up and keep only what “sparks joy,” beginning around 2014 in the U.S. At one point, I heard an interview where she said something

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Small outweighs large

The New Media Map

Back in the day, Oprah was the holy grail of media “gets.” You could meet someone at a networking event, talk to a fiction or nonfiction author, and within 60 seconds they would say her

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Get Found in AI Answers

How to Get Found in AI Answers

Last week, I did a tiny experiment that turned into a full-body lesson. I opened an AI search and typed in the name of an expert I know well. She is someone with a strong

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The 10 Second Rule of Media Wins the Day

Can You Say It In 10 Seconds?

A few years ago, I was standing in a hotel lobby waiting for an elevator with a group that had just left a conference. Someone asked a woman, “So what do you do?” And you

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