Savvy Blog

Publicity Checklist Blue Checkmark Joanne McCall

Publicity Checklist, Part 2

Last week we talked about the importance of checklists. If you missed it, you can read about it here. Following a list of steps on how to complete a task uses far less brainpower than thinking

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Color Pencil Checklist

Your Publicity Checklist

Have you ever found yourself looking for a particular document that you know you have, but you just can’t seem to find it anywhere? I know I have. I think that’s the reason I developed

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woman shrugging shoulders

The “So What?” of Book Publicity

A couple of my book publicist friends and I love to share valuable information with one another, everything from exchanging media contacts to tips and tricks on how best to promote our authors. One of

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Young Woman Holding A You Can Do It Sign

The Power of Questions

For years we’ve been hearing about the power of affirmations to affect our thinking and our behavior. In fact, one of the definitions of affirmations is this: Affirmations are sentences aimed to affect the conscious and the

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Sample of a One-Sheet for Book Authors

A One-Sheet for Book Publicity & Marketing

Every industry has its share of jargon and the book industry is no different. Many authors know about one-sheets, but not all. And just like everything else, one-sheets have evolved over time, so we’re going

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