I recently spoke with an author who had finally finished her book. And I mean finally. After years of thinking about it, two years of writing it, rounds of editing, cover design, and formatting, she
There was a time when top-tier media was not just the shiny prize. It was the thing that truly worked. A big national TV segment on Oprah, a major newspaper feature in the New York
The other day, I was thinking about an author and expert who should have been easy to find. She is smart, credible, experienced, and deeply helpful. She has a good website, clear messaging, strong content,
Years ago, I was interviewing a celebrity relationship expert who had been married six times. You can probably guess the question sitting in the room before anyone even said it out loud. Why should anyone
I was listening to a podcast recently and, of all things, the guest was a media trainer. You would think this would go beautifully, but life is filled with surprises. The host asked a question,
There is a moment I see fairly often in media training. It is subtle, but it can make a smart, credible person sound less confident than they are. An author/expert is asked a good question.
A while back, I watched an interview where the host got a key fact wrong about the guest’s work. Not maliciously. Not even carelessly. It was just one of those normal human moments where a
I was watching an interview recently and noticed the host hit the guest with the triple question, and I swear I could hear time stand still. It sounded like this: “So tell us why you
A few months ago, I clicked on a podcast interview with an author I genuinely wanted to hear. The host asked a friendly, normal question, “What led you to write this book?” And the guest