Savvy Blog

Powell's Bookstore Book Event

On the Ground Book Launches

We’ve talked extensively about book launches in Savvy Sunday News, particularly online launches with affiliate partners, networks and communities. Now, let’s take a look at “On the Ground Book Launches” and why they’re important. I

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Your Book Launch: Your Website

Welcome to part two of Your Book Launch. If you missed part one, you will find it here. Today we’re going to delve into a very important part of your book’s campaign: Your Website You

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The Inner Game of Media

Dear Savvy Pro: There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the

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Happy Holidays 2019 From Joanne McCall

The Holidays Are Here!

The Winter Solstice was last night, Hanukkah begins this evening at sundown, Christmas Eve and Christmas Day are coming up very soon, and then Kwanzaa begins.  I’m taking a short break from our Savvy Sunday

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Goal Setting

Priorities & Planning

Last week we took some time to reflect on 2019 and some steps for reverse engineering in preparation for  2020, which you can read about here if you missed it. And, of course, there is

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