Work Your Way Up to the Top Tier: Part 1

So you want media attention for your book. I get it. I totally do. I get a lot of questions from people asking what exactly media is these days.  Short answer? Everyone! So the next question is, what do you want to do and where do you want to be seen? Do you want to…

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Positioning and Uniqueness are Key

Everywhere you look these days there is something written or spoken about morning routines and how they set the tone for the entire day. I agree, and you probably do too, that how we begin our day can have a significant impact on the kind of results, productivity, and general sense of well being we…

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Tie Your Book into a Holiday

Authors are always looking for ways to keep their books relevant after publication. I recently discussed how you should look for news hooks, culture hooks and calendar hooks for your pitches (see that blog post here). Today, I’m focusing on calendar hooks. For example, Father’s Day is being celebrated today in much of the world.…

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