AI is supposed to save us time according to all the talk online. And sometimes it does. It can help brainstorm ideas, organize information, suggest titles, tighten a paragraph, or point us toward an angle
AI is helping us move forward in remarkable ways. It can generate ideas, organize information, refine a message, brainstorm titles, and suggest new ways to promote a book or business. But every so often, I
I recently read an Inc. article about advice Warren Buffett has repeated for years. He urged people to communicate well because strong communication multiplies their results. And today, as AI becomes part of everyday business,
Once you have a clear point of view, the next question is: Can you say it clearly when it counts? (I wrote about developing a clear point of view last week right here.) This is
If you’re in the United States, I hope you’re enjoying a wonderful, celebratory Fourth of July weekend. Last week, I wrote about the fact that thought leadership is earned, not claimed. It is not a
Not long ago, an author came to me for a consultation and, early in the conversation, described themselves as a thought leader. I hear that phrase a lot now. It has become one of those
I had a conversation with someone today who asked me a question I hear all the time from authors and experts. “What kind of media can I get, and what will it do for me?”
Back in the day, when Oprah was still huge on network television, I used to do a little private experiment on discovery calls. I would silently time how long it took a potential client to
There is a question running in the back of every producer’s, reporter’s, freelancer’s, editor’s, and podcast host’s mind when they receive a pitch from you. Rarely is it spoken. Most of the time, it’s not.