Savvy Blog

Christmas Tree with Book Ornaments

Happy Holidays!

Whatever and however you celebrate this time of year, I want to take just a moment to wish you much love, light, and joy throughout the season. It’s been a challenging year, and if you’re

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Stones Etched with Inspiring Words


Everyone needs to have an “Inspiration File” for those days when you need a little extra something to get the creative juices flowing. Whether it’s writing a book, creating social media posts, developing a business,

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Yes or No Signs

More Bad Publicity Pitches

It looks like I hit a nerve with a recent post focused on journalists “outting” people with bad pitches. If you missed it, you can read it here. Before we continue, I want to underscore the

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Fall colors along winding path

Biggest Mistakes Authors Make

I have had the great pleasure of speaking and presenting during many different events and conferences over the years, and currently am doing so in various online groups and other virtual gatherings. One of which

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Micro Media Connections

Why Smaller Is Sometimes Better

Not long ago I had someone who desires to be an influencer come to me for some help regarding his online visibility. As is the case with many of the authors I work with, he

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October Moon Rise by Joanne McCall

The Month of November for Book Publicity

Happy Halloween (which was actually last night)! Happy All Saints Day! Happy Day of the Dead! And tomorrow it’s Happy All Souls Day! In many traditions, this time of year is considered the time when

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Publicity Checklist Joanne McCall

Publicity Checklist, Part 3

Years ago, I met and developed a good relationship with a producer at one of the top three networks based in New York. Since then, he’s booked many of my clients when they are in

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