Savvy Blog

New York Times Journalists

Five Ways to Increase Your Media Coverage

My mission with Savvy Sunday News and McCall Media Group is to help you get media coverage for your book so that it builds awareness and visibility, enhances your credibility, makes you feel proud, and

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April Fools’ Day!

Did you hear the news? Tim Ferris has been pushing this for quite some time now, and corporate America has officially gone to a 4-day work week! Really?!! That’s great! Not so fast… April fools’!

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dafodils in bloom

Spring Brings New Life to Your Book

I love the first day of Spring! Now, granted, it doesn’t always feel like spring, but psychologically knowing that the cold, dormant days of winter will soon be behind us and new life will be

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A few months ago I went to the doctor for my annual physical, which was actually a year late due to pandemic restrictions. I was seeing someone new since my regular doctor decided it was

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The Power of Story in Book Publicity

In January of 2011, my sister died of a very rare form of cancer. I often described Joyce as a cross between “Lucille Ball funny,” and “Goldie Hawn cute,” which describes her to a tee.

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Are You Feeling Lucky?

I know an author who wrote a book on organization for the home, something many of us can use. It’s amazing how quickly clutter can gather. The publication date was set for March 21st, which

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