Savvy Blog

My Biggest Mistake

My Biggest Mistake

My biggest mistake happened two decades ago, and I have never forgotten it. I watched in disbelief as my client, a seasoned CEO, unraveled on national television, his meltdown playing out before my eyes like

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Conference Attendees

Why Authors Should Prioritize Conferences

Writing can feel like a solo expedition—just you, your ideas, and an ever-growing pile of coffee cups. Hours spent crafting stories, refining ideas, or perfecting a book proposal often happen in quiet spaces, away from

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Growth through Rejection

Authors, Turn Rejection Into Growth

There is an old line from those in the book publicity business that we hear the word “no” more than a telemarketer and a 2-year-old put together. And let’s be honest, those two are experts

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