Savvy Blog

Surprised Interviewee

Making Unconscious Habits Conscious

Just prior to Covid, I was media training an author for some on-camera appearances coming up, and we were doing mock interviews. I had a list of questions based on the key messages from her

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Video camera viewfinder - recording show in TV studio

5 Mistakes to Avoid During Media Appearances

Apparently, I hit a nerve with last week’s Savvy Sunday News because there was a deluge of responses. Most people commented that while reading it, they actually felt their hearts beat faster and their blood pressures

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When Things Go Wrong Have a Plan B

Always Have a Plan B

“The best-laid plans of mice and men often go awry.” –Robert Burns On the surface, that quote from Robert Burns sounds negative, but when you look a little deeper, there is great truth. Embracing this

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coffee spilled over paperwork

More Common Mistakes Authors Make #3

Today we’re covering part #3 of the Common Mistakes Authors Make, which I presented at the APSS Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who

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More Common Mistakes Authors Make

I mentioned a couple of weeks ago that I spoke at the APSS Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who the He** You Are.

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Studio photo by Joanne McCall

Tips for Authors Working with Producers

As an author, you will work with many different professionals along the way toward getting your book published but it doesn’t stop there. Publishing your book is just the beginning. Then you have to publicize

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Editor Corrections Red Pen

How Authors Can Work with Editors

As I mentioned last week, when you publish a book, you will be working with many different types of professionals. This is true whether your agent got you a publishing contract, or you decided to

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