Savvy Blog

Your Book Launch: Your Website

Welcome to part two of Your Book Launch. If you missed part one, you will find it here. Today we’re going to delve into a very important part of your book’s campaign: Your Website You

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The Inner Game of Media

Dear Savvy Pro: There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the

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Happy Holidays 2019 From Joanne McCall

The Holidays Are Here!

The Winter Solstice was last night, Hanukkah begins this evening at sundown, Christmas Eve and Christmas Day are coming up very soon, and then Kwanzaa begins.  I’m taking a short break from our Savvy Sunday

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Goal Setting

Priorities & Planning

Last week we took some time to reflect on 2019 and some steps for reverse engineering in preparation for  2020, which you can read about here if you missed it. And, of course, there is

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Blue sky reflections

Reflect on What Went Well This Year

December is the darkest time of the year in the northern hemisphere. If you’re in the southern hemisphere, go ahead and pour yourself another iced tea, relax in your lounge chair, and enjoy these long,

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December’s Dark Days Can Offer Light

Before we get into the meat of today’s Savvy Sunday News, I want to make sure you saw last week’s edition, New Rules for Interviews. It included a lot of actionable tips for doing interviews

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Interview Tips

New Rules for Interviews

Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and

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Plan For Publishing

It’s Time To Get Ready: Prep Work

When you’re ready to cook a fine dinner, you don’t just walk into the kitchen, throw a bunch of ingredients together and hope for the best. Or maybe you do at times (I certainly have),

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