In the Northern hemisphere, the days are getting shorter, the temperature is dropping, and in the US, we’ve turned our clocks back an hour to Standard Time. For many of us, this can be a
If you’re an author or writer, and we’ve been connected for a while, chances are good you’ve been asked to do a media interview at some point, and perhaps many of them. Whether it’s for
One of the most frequent questions I am asked is how to get more followers on social media. Part of this is because while many authors know they need a social media presence, they don’t
Over the past several weeks we have been exploring and sharing tips for how to use various social platforms to increase engagement with your friends and followers, and ultimately to sell more books. This week
As an author, your platform is everything. It is the sum total of your visibility and influence online, including all your earned media opportunities, and it is what will ultimately help you sell more books.
Are you an author who wants to get better at media interviews? Do you feel like you freeze up or don’t know what to say when talking with media professionals? Does the thought of it
When it comes to social media, a lot of people ask me how they can use Instagram to grow their following and publicize their books. That’s what we’re going to focus on today. I don’t
While some have truly embraced social media, many authors view it as a necessary evil. I know this because many tell me about their feelings and experiences with various platforms. They know they need to
When your goal is to become a Media Darling, you must create campaigns to go after Earned Media coverage. After you have pitched an idea, there is a process that takes place which looks like