The weather has certainly changed where I live and perhaps where you are too. Fall is in the air with a chilly crispness and brightly colored leaves that prompt more tea drinking and pumpkin spice
While some authors have absolutely no problem shouting from the rooftops about themselves and their books — sometimes to an extreme — it is far more common for authors to actively resist falling into that
The last couple of posts have been centered around the importance of creating an editorial calendar or content calendar for you and your book. If you haven’t already done so, you can read about them
Last week we focused on the importance of having an editorial or content calendar for your book’s promotional and planning efforts that extends out for an entire year. In case you missed it, it’s here. I
Whenever I begin working with a client, whether it’s one-on-one collaboration, a Media Strategy Session, or in the midst of the How to Become a Media Darling program, one of the very first things I
“What is your book about?” Take a moment and consider your response to that question. If you are an author, or working on becoming one, you are going to be asked that question a lot.
In a world spinning fast with many expecting texts and IMs at the speed of light, and tasks to be completed at a moment’s notice, there are elements of landing media that still take time.
When it comes to media, many think only of the talent or hosts of shows, but there are so many more people behind the scenes when it comes to getting a program on the air or
Back in the day when I first launched McCall Media Group, I had a lot of intimidating situations to deal with and learn from in order to not only build my business, but to become