Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s
I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of
Action. They take action and they do it quickly — even when they’re not sure how they’re going to accomplish whatever the goal or objective is. I know this because I have worked with each
Recently I’ve been interviewing many media insiders about their work, and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Here’s an important Media tip to
Whenever you do any kind of interview, things can go wrong. This is not to be negative or throw a wet blanket on the experience; it’s more to prepare you so that when “surprises” do
Now that I’m reviving my podcast, I’ve been interviewing many media insiders about their work and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Media
These are questions I hear fairly often. Authors will ask me what exactly does a publicist do? Is a publicist really necessary anymore? It’s a fair question. After all, the person asking is busy building
You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here
Never before in the history of the world has it been so easy to stand up. The trick is how are you going to stand out? I mean really. Think about it. Anyone can build
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