Publicity and Marketing Distinctions and Opportunities I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down.
According to Wikipedia, Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types
That “Back to School” feeling isn’t just experienced by kids. Maybe it’s because we once were kids ourselves, but that “back to school” feeling comes up in the fall for pretty much everyone…Back to school,
Are we really barreling toward September, already? Where did the summer go?! It happens every year. Summer flies by and we’re suddenly facing another fall. For me, personally, I love basking in the summer
It’s a funny question to ask writers and authors because of course they do! (Ask authors if they write articles and guest posts and often it’s a different story though — even though they write
Most act as if radio and podcasts are the same. They aren’t. Let’s begin with a simple definition: A podcast is a discrete downloadable recording of a show, usually a talk show. Radio is a
Clients want to know the numbers media outlets draw. Fabulous; Me too! Part of my job is to keep up with that since numbers are always changing, but what isn’t always said is the reason
Welcome to the heart (and heat!) of summer! Hope you’re finding a way to stay cool at this time of year. Of course, we have some readers in the Southern Hemisphere, so to you we
During a recent flight, I was catching up on reading social media posts when a response to a question caught my eye. I don’t remember the exact question now, but I do remember the answer