Book Publicity and Marketing for the Month of November

It’s hard to believe we’re moving into the month of November already, and if you’re planning any publicity and marketing for your book over the holidays, then you should be in full swing by now. (As a consumer, you probably don’t want to hear that. “It’s too early to talk about the holidays!”) But if you are interested in getting a book out there, then now is the time.

I love November for so many reasons, including the chilly fall air, pumpkin pie, soft and cozy sweaters, and cups of hot tea or cocoa. Yum. What else is happening in November for authors? I’m glad you asked. Remember, if you can tie into any of the following topics, you can make your book newsworthy with a particular hook this month:

November is…

  • World Vegan Month
  • American Diabetes Month
  • National Adoption Month
  • National Memoir Writing Month
  • National Novel Writing Month
  • Peanut Butter Lover’s Month (If you love peanut butter, you’ll love this.)
  • Adopt a Senior Pet Month (LOVE!)
  • National Gratitude Month
  • Inspirational Role Models Month
  • November is dedicated to raising awareness regarding various diseases and conditions including: Lung Cancer, Alzheimer’s, Epilepsy, COPD, Pancreatic Cancer, among others.

Special Weeks in November

First Week National Animal Shelter Appreciation Week

Second Week National Geography Awareness Week

Third Week National Young Readers Week

Fourth Week National Game and Puzzle Week

Special Days in November

1&2 Day of the Dead (which is actually two days)

1st National Authors’ Day

1st Extra Mile Day (This is where you “go the extra mile” for your family and community)

1st All Hallows or All Saints’ Day

1st National Family Literacy Day

2nd All Souls’ Day

5th National Donut Day

11th Veterans’ Day

13th Caregiver Appreciation Day

13th World Kindness Day

13th Sadie Hawkins Day

15th The Great American Smokeout (Wish this habit would disappear. Yuck. I suppose it may change to The Great America Vape Out at some point.)

20th Universal Children’s Day

22nd Happy Thanksgiving!

23rd Black Friday

26th Cyber Monday

This list is by no means complete, but it is an excellent start.

If you’ve been a Savvy Pro News reader for awhile, then you know each month has special days on the calendar that can be significant for you and your book. If you can tie your topic and its message into one of these celebrations or observations, you can make your book newsworthy again. If you’re just writing your book, then you can keep this strategy in mind for when your book published and beyond. (And do take note of how November focuses on writing. Maybe it’s time to get going on your next book?) Happy November.

To your success!


P.S. If you haven’t taken the How Media Savvy are You Assessment, it’s time.

Let’s see how you do, and then figure out what your next steps are.

#BookPublicity, #bookmarketing, #November, #Calendarofevents

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