Whenever you do any kind of interview, things can go wrong. This is not to be negative or throw a wet blanket on the experience; it’s more to prepare you so that when “surprises” do
Now that I’m reviving my podcast, I’ve been interviewing many media insiders about their work and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Media
These are questions I hear fairly often. Authors will ask me what exactly does a publicist do? Is a publicist really necessary anymore? It’s a fair question. After all, the person asking is busy building
You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here
Never before in the history of the world has it been so easy to stand up. The trick is how are you going to stand out? I mean really. Think about it. Anyone can build
One of the most frequently asked questions I get is this: “How do I get others to review my book? I’ve sent them out to many different people to read. They said they would do
Once again, I am reminded that it’s good to make marketing and publicity plans, but one also has to be open to being redirected. You see, by now my re-launched podcast was supposed to be
Summer is a great time for vacations, time with family, gardening, sports, reading, and, of course, taking care of business. As I approach my 21st year as an entrepreneur, I can’t help but look at
On last week’s blog post, I shared some pointers on how to get into a publicity and marketing state of mind before you start working on your books. I received some nice feedback on that