Holiday Greetings!
It’s a holiday today for many, and for others Passover was this past week. I thought it would be fun to do a different kind of update! To your success! Joanne
Joanne McCall
April 16, 2017
Savvy Blog
Publicity and Marketing Ideas for Upcoming Podcast Resurrection
Last week I announced that I’m going to resurrect my podcast show and I asked for show ideas since my purpose for this is to provide tips and suggestions that would be helpful for you.
Joanne McCall
April 8, 2017
What Publicity and Marketing Questions Do You Have?
Back in the old days, around 2009 – 2010, I had a weekly podcast show that I did for a couple of years. I interviewed authors and other experts within the book industry and really enjoyed
Joanne McCall
April 2, 2017
Secrets to Landing National TV
It’s a fascinating time in the publicity business these days. I have thought leaders coming to me on a regular basis wanting the more traditional media. Yes, they’ve been using social media, yes, their networks
Joanne McCall
March 24, 2017
Word Definitions: Advertising, Marketing, Publicity, Public Relations, Promotions, Selling, and all things Digital
As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry
Joanne McCall
March 17, 2017
Words are Important in Publishing, Marketing, and Publicity
I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if
Joanne McCall
March 12, 2017
Tips for Successful Book Talks, Events, and Signings
Publishing houses scaled way back on traditional book tours for numerous reasons, not the least of which is because bookstores themselves are disappearing, and also because travel can be expensive and time-consuming. Unless you are
Joanne McCall
March 5, 2017
Publicity and Marketing Social Cheats!
Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone
Joanne McCall
February 26, 2017
Staying on Track with Your Publicity and Marketing Plans: Part 2
In my most recent blog post, I stressed the importance of knowing when to take a break from book promotion and then doing so. I also answered several FAQs regarding how to deal with overwhelm,
Joanne McCall
February 19, 2017