What a Professional Publicist Can Do For You To Secure Media That You Can’t Do On Your Own

As I often say, publicity for your book, business, product, service or cause is not brain surgery or rocket science, but it does require some skills and tools that you may not have…yet. The first essential element is contacts. Being able to tap  into the contacts someone has already established is where the gold is.…

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Time is on your side…Yes it is.

It’s hard to believe it is almost the Fourth of July. We’ve all heard the old saying that “time marches on” and that’s because it is so true. If you don’t have a platform for your business, book, service of cause, then you need to begin building one, and there is no better time than…

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Hiring a publicist — Should You or Shouldn’t You?

People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: They have the contacts (and if they don’t, they aren’t the…

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