Book Publicity

There is a moment I see fairly often in media training. It is subtle, but it can make a smart, credible person sound less confident than they are. An author/expert is asked a good question. They know their material. They are thoughtful, articulate, and genuinely […]

A few months ago, I clicked on a podcast interview with an author I genuinely wanted to hear. The host asked a friendly, normal question, “What led you to write this book?” And the guest started with a story that felt honest and human. I

Remember Marie Kondo? She was everywhere, teaching the world to tidy up and keep only what “sparks joy,” beginning around 2014 in the U.S. At one point, I heard an interview where she said something that stopped me in my tracks. She said, a person

A few years ago, I was standing in a hotel lobby waiting for an elevator with a group that had just left a conference. Someone asked a woman, “So what do you do?” And you could see her brain open twelve tabs at once. She

Several years ago, during a particularly intense December, an editor I knew pulled me aside after an event and said something I have never forgotten. She held up her phone, opened her inbox, and showed me the number of unread messages. It was staggering. Hundreds,

A client of mine once dreaded the holiday season because she always felt she needed a huge promotion to compete with everyone else. One year she decided to do something different. Rather than getting all caught up in the Black Friday rush, she sent a

“I didn’t have time to write a short letter, so I wrote a long one instead.” –Mark Twain Ever notice how some people can capture an entire idea in one crisp, unforgettable sentence, while others need three paragraphs just to say hello? When it comes