I was recently asked to do a webinar on the 5 Biggest Media Mistakes Authors Make (and what to do instead) for the Nonfiction Authors Association. Last week, I wrote about Mistake #1, which is here in case you missed it. Today, let’s focus on […]
Why Your Pitch Fell Flat (Hint: It’s Not About You) Read More »
Shawn, an author I have gotten to know this past year, was beyond excited to land a spot on a well-known podcast recently. He had pitched it himself, and it worked! The host loved his message and invited him to be a guest on the
The #1 Media Mistake Authors Still Make Read More »
I was recently working with a lovely first-time author who was filled with excitement and enthusiasm when it came to promoting her book. It was well written, her message was clear, and she was doing all the right things that we all know to do
Blurbs vs. Reviews. They’re Different. Read More »
Last year I worked with a wonderful author by the name of Marcia. She was a pro, knew her stuff, definitely claimed her expertise, but had a slight problem that I didn’t realize initially, but soon became very clear. This simple mistake cost her a
She Lost a TV Interview in 3 Minutes Read More »
If you’re doing your own book publicity, or you’re booking authors as a publicist, chances are your inbox is filling up with loud, dramatic promises from AI marketing tools claiming to do it all. Doing this work for nearly three decades has taught me a
Don’t Be Dragged In by the Hype Read More »
Have you ever poured your heart into something? Maybe it was a pitch, a proposal, a well-crafted email, and then when you felt it was just right, you hit send, felt proud, and then waited… and waited… and then… waited some more, and still nothing?
When 37 Podcasts Ghost You . . . Read More »
Have you noticed that everywhere you turn it is all about AI now? I have never seen so many graphics showing all the different learning models and what they do best. It’s good information, but you really need to be smart about it. Take Mia.
When AI Becomes TMI Read More »
Not long ago, a potential new client came to me brimming with excitement. “I did it!” she said. “I got on TV. NBC, ABC, and CBS. I’m thrilled.” She showed me the clip and I must say it was polished and very professional. She delivered
When TV Fame Comes with a Price Tag (and a Warning Label) Read More »
I was teaching a class on how to become your own publicist—something I love doing, because I do believe it’s empowering to know how the media works and how to advocate for your own book(s). Also, it isn’t brain surgery, so why not share with
Why Being Your Own Publicist Feels Empowering—Until It Doesn’t Read More »
Several years ago, I was on a call with a morning show producer, discussing potential guests for an upcoming segment on workplace wellness. I had a few ideas in mind, and I pitched one of my authors—a smart, seasoned expert with great stories and real
What the Media Wishes You Knew Read More »