Book Publicity

Not long ago, a potential new client came to me brimming with excitement. “I did it!” she said. “I got on TV. NBC, ABC, and CBS. I’m thrilled.” She showed me the clip and I must say it was polished and very professional. She delivered […]

I was teaching a class on how to become your own publicist—something I love doing, because I do believe it’s empowering to know how the media works and how to advocate for your own book(s). Also, it isn’t brain surgery, so why not share with

Several years ago, I was on a call with a morning show producer, discussing potential guests for an upcoming segment on workplace wellness. I had a few ideas in mind, and I pitched one of my authors—a smart, seasoned expert with great stories and real

Several years ago, an author by the name of Allan contacted me. He had written a powerful, heartfelt book about overcoming adversity. He was smart, articulate, and deeply passionate about his message, but no matter how many pitches he sent, no one was biting. He

Meet Dana. She’s an author with a powerful message—one that could truly help people. But you wouldn’t know that from the way she shows up in interviews. Dana spends her days bouncing between posting on five different social platforms, responding to email, tweaking her website,

I remember a client who once walked out of her first TV interview feeling utterly defeated. The lights were hotter than expected, the host’s questions veered off course, and her answers—well, they didn’t quite land the way she rehearsed them. By the time she called

A couple of years ago, a client of mine—we’ll call her Lisa—was thrilled when her book started receiving reviews. Most of them were glowing. Readers praised her insights, loved her writing, and shared how much the book helped them. Everything we authors love! But then,

A client of mine wanted The Wall Street Journal—badly. It was the dream media hit, the one he believed would change everything. So when his book was about to launch, I approached the perfect journalist. She turned us down. Not because the book wasn’t good,

There is an old line from those in the book publicity business that we hear the word “no” more than a telemarketer and a 2-year-old put together. And let’s be honest, those two are experts at hearing “no”! It’s not that bad when you’re your

Meet Emily (not her real name), an author with a passion for wellness and personal growth. Her book was filled with transformative insights, and had the potential to change lives. But when we secured interviews for her, they fell flat. Why? Because Emily struggled to