It is so easy to spot the amateur. He or she is the one who is obviously doing something else while the discussion is taking place. You know what I mean. Let’s say the moderator is talking to one of the 4 guests, what are the other three doing? Often they’re multitasking, maybe checking their Twitter feed, or they have some ridiculous look on their face because they disagree with what another panelist is saying, or they’re bored. Whatever the reason is, they have forgotten that they can be seen by anyone at anytime.
Now, I’m not saying you have to sit there with a pasted smile on your face. It is normal to show different emotions and makes you all the more human. However, I am addressing a point that I see ignored all the time: Assume you are on camera all the time and act accordingly.
Next time you’re watching a webinar or an interview taking place, notice the other participants. Do they look interested and engaged? Do they have energy? Do they smile–at least every now and then? These are the qualities you want to display when you’re on camera, whether it’s an interview with someone else, or you’re creating your own video.
Join me for my next public Q&A call. They take place on the second and fourth Tuesdays of the month. You’ll receive all the call-in information. Bring your questions on media, publicity, marketing and visibility for business and/or for your book. Looking forward to seeing you there!