Radio Tours for Book Publicity and Marketing

When it comes to publicity and marketing for your book, there are a lot of strategies that can work for building visibility and sales. While you are planning your marketing strategy, don’t overlook radio. Podcasts are getting a lot of attention right now and that’s a good thing, but don’t overlook the power of radio.…

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Tips for Working with Top Tier Earned Media

When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected to be there and on time. Unless you’ve renegotiated that…

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Daring… or Desperate?

When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me describe myself as a cross between a cheerleader and a…

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