Memorial Day: Strategy for Book Publicity & Marketing

It is Memorial Day in the United States. This is a day of remembrance and reflection for those who have lost their lives in service to our country during any war. On this day we pause to honor them. Memorial Day also caps off a three-day weekend that is considered the unofficial start to summer,…

Continue Reading →

Radio Tours for Book Publicity and Marketing

When it comes to publicity and marketing for your book, there are a lot of strategies that can work for building visibility and sales. While you are planning your marketing strategy, don’t overlook radio. Podcasts are getting a lot of attention right now and that’s a good thing, but don’t overlook the power of radio.…

Continue Reading →

Tips for Working with Top Tier Earned Media

When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected to be there and on time. Unless you’ve renegotiated that…

Continue Reading →

Page 1 of 29