Many authors come to me perplexed by what they need to do to market and publicize their books. Because they feel unsure, many suffer from overwhelm, procrastination, frustration, and sometimes just a low level of anxiety for how to spread the word about their books, …
However you celebrate, here’s wishing you a Happy Easter, Happy Passover, Happy Spring, or Happy (whatever) to anyone I may have missed. I hope you are having a lovely weekend. Today we are continuing our April series on Quick and Easy Ways to Get Media …
Last week, while exploring quick and easy ways to get media coverage, we discussed tapping into your own networks to see how your connections can help you to grow your reach and influence. If you’re interested in doing more book publicity, marketing, and promotion, this …
Quick and Easy Ways to Get Media Coverage: Podcasts Read More »
When it comes to media, many think only of the talent or hosts of shows, but there are so many more people behind the scenes when it comes to getting a program on the air or published. As you move forward to book your own interviews, …
I have to admit, getting significant media attention for my clients is my own personal “crack.” Partly because it’s challenging to land, partly because I love hearing my clients’ excited voices when faced with the wonderful opportunities, and partly because I know I did a …
This past week I was invited to speak to the APSS (The Association of Publishers for Special Sales) Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who the He** You Are. I had a great time …
Common Mistakes Authors Make When Seeking Media Attention Read More »
Not long ago I had someone who desires to be an influencer come to me for some help regarding his online visibility. As is the case with many of the authors I work with, he is very successful in his business and there is an …
There have been many disruptions and transitions over the last 15-20 years with regard to media. The Internet, digital media, and social media have had a huge impact, and the very definition of media has changed many times and in significant ways. There’s no need …
If you’ve been reading Savvy Sunday News for awhile or you’re a member of my Media Book Camp (MBC), then you know I am all about authors learning to become their own publicists. MBC is all about teaching writers and authors to do exactly that. …
Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and video reception, other options are available that are actually becoming …
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.
