Presentation Etiquette

Dear Savvy Pro: Last week we delved into camera etiquette and why it’s important to embrace it. If you missed that one, you can catch it here. Now, we’ll go beyond the camera to talk about presentations in general. More and more authors are giving virtual and on-the-ground presentations, including webinars, live online interviews, and…

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Amazon Reviews

Book reviews. We all want them, and we want them to be good. Securing them is more challenging than you may think (and if you’re been through this process, then you know), and more than that, what others say in a review is out of our control. (There are those words again: Out of our…

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Avoid these Crutch Words

When I was in radio broadcasting, once a week I had to suffer through something called an “air check session.” This was an hour of sitting down with the program director and going through one of my radio shows step by step, break by break, word by word at an excruciatingly slow pace, while I…

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Be Generous… and Don’t Worry

You Can’t Give Too Much Away in Book Publicity and Marketing It’s easy to fall into: Fear. As human beings we can be very creative in what we will worry about, but sometimes it just simply isn’t necessary. And it isn’t good for your health either. As I’m media training or setting up interviews for…

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Questions to Ask Yourself BEFORE Creating Video for Your Book

Video is becoming more and more popular all the time. Whether you’re creating a book trailer (which we talked about here), or you’re designing video snippets geared toward capturing the interest of your potential readers, there are a few things you should ask yourself before you begin creating the content.   You see, I am…

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How To Get A Book Agent or How Does the Book Industry Work?

Whether you are a published author or simply thinking about writing a book, the question on whether to have an agent secure a publishing deal for you, or if you should self publish always comes up. Before making an informed decision, it’s helpful to have more information about it.   To that end, I conducted…

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How to React to Bad Feedback on Your Book or Social Media Posts

I’m really happy to say that my recent piece on Ungoals, which I titled, “Why I Hate Goals,” got some widespread engagement, both positive and negative. The good responses were very nice to read, but the bad ones got everyone fired up (including me) and that fueled things along quite nicely, thank you very much!…

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Why I Hate Goals

Book Marketing and Publicity through Inspired Action I think I’m the only person I know who is not into setting goals. I hate the whole process of s.m.a.r.t. goals because I find it just doesn’t work. In fact, it piles on added pressure that doesn’t need to be there. Pressure causes resistance and that’s a…

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