Years ago I wrote my very first book shortly after leaving the world of broadcasting and launching my own PR firm for authors. The book was all about how to navigate the rough waters of transitioning from working for someone else to working for yourself. […]
How Authors Can Deal with Surprises During Interviews Read More »
Happy Mother’s Day to all who celebrate in the U.S. and all moms around the world! You have the toughest job, no doubt, and you are amazing (even when you aren’t feeling it!) xoxo!! I was listening to a podcast the other day with a
Authors, Take Control of the Interview Read More »
Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally important and necessary to convey to media why they should
Take the “So What” Test Read More »
As an author, you will work with many different professionals along the way toward getting your book published but it doesn’t stop there. Publishing your book is just the beginning. Then you have to publicize it, market it, create buzz around it, and ultimately sell
Tips for Authors Working with Producers Read More »
I have had the great pleasure of speaking and presenting during many different events and conferences over the years, and currently am doing so in various online groups and other virtual gatherings. One of which has been strictly online for ten years now — well
Biggest Mistakes Authors Make Read More »
Have you ever found yourself looking for a particular document that you know you have, but you just can’t seem to find it anywhere? I know I have. I think that’s the reason I developed a fondness for creating checklists. I have a checklist for
Your Publicity Checklist Read More »
I watched one of the most painful interviews I’ve ever seen the other day. Painful because it was so clear the guest wasn’t ready to discuss the topic and clearly hadn’t been trained on how to do interviews. He had the credentials and the expertise
Bad Interviews – Don’t Let This Happen To You Read More »
I do a lot of media training for authors that consists of several different elements, all aimed with the intention of influencing the audience to want to listen to you and ultimately to buy your book. Media training covers a number of different aspects, including
15 Tips Before Any Media Interview Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.