Once you have a clear point of view, the next question is: Can you say it clearly when it counts? (I wrote about developing a clear point of view last week right here.) This is where many very smart authors and experts get into trouble. […]
Prepared is Not the Same as Scripted Read More »
Have you ever been listening to an interview and finally had to click off, not because the topic was boring, but because the guest had a habit you couldn’t stop noticing? Maybe they talked so fast you felt yourself getting tense. Maybe every sentence ended
When Your Voice Undercuts Your Message Read More »
Last week we talked about hope, that quiet little strategy so many smart people bring into interviews without realizing it. Hoping you’ll be asked the right question. Hoping the host will guide you into your best material. Hoping the big takeaway will appear if you
Another Hidden Reason Smart People Sound Weak on Air Read More »
I watched an interview this week that had me leaning in, just waiting for something to land. You know that feeling when everything is in place? The host is good. The topic is solid and one you’re genuinely interested in. The guest has the bio,
Hope Isn’t a Strategy. Clarity Is. Read More »
I once did a virtual interview where the host barely looked at me. Sometimes people look at the screen instead of directly into the camera, which is understandable. But in this case, it was clear he wasn’t paying attention to his guest (me). His eyes
Who’s Really Listening? Read More »
We’ve covered four of the most common media mistakes authors make, and today we’re moving on to Mistake #5: Hiding from your own expertise. This one is sneaky. It shows up as waiting for permission, doubting yourself, and letting impostor syndrome call the shots. It
Impostor Syndrome Is Costing You Interviews Read More »
She was exceptional at her work and delivered beautifully in interviews—better than most, in fact. Yet before every interview, she was consumed by nerves, to the point of developing IBS. This is not what we want. Confidence. It’s so necessary, yet elusive for many. Confidence
Authors: Unlocking True Confidence for Media Success Read More »
Who doesn’t love a surprise? Well, okay, maybe not every surprise. Some are best left out of the equation entirely — like finding out your mic is off halfway through an interview, or that unexpected tech glitch at the worst possible moment. But when it
Surprise! That Did Not Just Happen Read More »
Navigating the media landscape with finesse and confidence is an art form that can propel you, your book, and your brand to new heights. Helping authors to prepare for media interviews is something I am pretty good at having done it for many years now.
5 Things to Never Do In a Media Interview Read More »
As a publicist and media trainer, my work involves helping authors develop their overall messages, hone their skills to become fantastic at influencing others, and then pitch and land media outlets for interviews. In fact, I am delighted to say that this past week has
More Things to Avoid Before and During a Media Interview Read More »