Here’s one of the things you can control in your book campaign. One of the most challenging elements for an author regarding book publicity is understanding what you can and can’t control, and then acting appropriately. The list of variables in a campaign is long, […]
Are You Controlling? Read More »
Our Q&A continues this week with question #3. As a quick reminder, I hear from lots of authors who want to embrace book marketing and publicity. I thought it would be fun to take some time and answer those questions, so let’s continue: What type
Research for Book Publicity and Marketing Campaigns Read More »
Dear Savvy Pro: As I mentioned last week, I get a lot of questions about being a publicist and the work involved, particularly from authors who want to not only understand book publicity and marketing, but are thinking about doing some pitching themselves. To that
How Do Publicists Pitch Media, and What Does “Pitching” Really Mean? Read More »
Authors are always looking for ways to keep their books relevant after publication. I recently discussed how you should look for news hooks, culture hooks and calendar hooks for your pitches (see that blog post here). Today, I’m focusing on calendar hooks. For example, Father’s
Tie Your Book into a Holiday Read More »
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