Publicity, Marketing and Confidence

Sound Bite: Believing in yourself is not very expensive. It’s free! I got a note out of the blue a couple of months ago inviting me to be a guest on a web series called The Happy, Healthy and Hot Web Series, hosted by Sarah Chippenfield. –Happy, Healthy, and Hot? I didn’t really think this…

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How to Sound Like a Savvy Pro Podcaster

Podcasts are a fabulous way to get the word out about your book and business. Most shows focus on particular subject matter, so the listening audience is made up of people very interested in that particular topic, rather than being more broad-based, which is the case with many radio shows. Whether you’re hosting a show,…

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Publicity and Marketing Ideas for Upcoming Podcast Resurrection

Last week I announced that I’m going to resurrect my podcast show and I asked for show ideas since my purpose for this is to provide tips and suggestions that would be helpful for you. Thank you so much to everyone who took the time to give me their suggestions! If I was worried about…

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Secrets to Landing National TV

It’s a fascinating time in the publicity business these days. I have thought leaders coming to me on a regular basis wanting the more traditional media. Yes, they’ve been using social media, yes, their networks have grown considerably, but there is something about national TV that has them panting. They really want it, and I…

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Publicity and Marketing Social Cheats!

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore.…

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Attention and visibility for your book and/or business can be fun, exciting, exhilarating (and frustrating)!

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a killer pitch, you’re going to get media coverage. Sometimes A…

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Happy New Year! May 2017 Be One of Your Best Years Yet!

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Celebrating the Holidays

In celebration of the holidays, a simple wish from me to you, your family and friends.

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