Sound Bite: Believing in yourself is not very expensive. It’s free! I got a note out of the blue a couple of months ago inviting me to be a guest on a web series called The Happy, Healthy and Hot Web Series, hosted by Sarah […]
Publicity, Marketing and Confidence Read More »
Podcasts are a fabulous way to get the word out about your book and business. Most shows focus on particular subject matter, so the listening audience is made up of people very interested in that particular topic, rather than being more broad-based, which is the
How to Sound Like a Savvy Pro Podcaster Read More »
One thing I love about Jack Canfield and Mark Victor Hansen is their attitude. You may remember them as the two who launched the Chicken Soup for the Soul series of books, which was hugely popular. From 1994 until now they sold millions and millions
Willingness, Determination, Persistence – Keys to your Publicity and Marketing Success Read More »
It’s a fascinating time in the publicity business these days. I have thought leaders coming to me on a regular basis wanting the more traditional media. Yes, they’ve been using social media, yes, their networks have grown considerably, but there is something about national TV
Secrets to Landing National TV Read More »
Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful
Publicity and Marketing Social Cheats! Read More »
Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a
In celebration of the holidays, a simple wish from me to you, your family and friends.
Celebrating the Holidays Read More »
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises.
Publicity for your Book, Business, and its Message when there is Breaking News Read More »
The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels
Email or phone? Tips for Getting More Media Coverage and Publicity Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.
