Meet Emily (not her real name), an author with a passion for wellness and personal growth. Her book was filled with transformative insights, and had the potential to change lives. But when we secured interviews for her, they fell flat. Why? Because Emily struggled to connect with audiences.
Her answers were polished and professional—maybe too polished. She was careful, measured, and, frankly, a little stiff. The hosts moved quickly from one question to the next, and the viewers? Let’s just say they weren’t rushing to buy her book.
It was time for some honest feedback. “Emily,” I told her, “your book has so much heart, but your interviews don’t show it. People don’t need perfection—they want to connect. What’s the real story behind your work? Why does this matter to you?”
At first, she resisted. Vulnerability isn’t easy. She worried about saying the wrong thing or looking unpolished. But after watching and listening to a few of her interviews, she realized it herself: she wasn’t being herself.
For her next interview, Emily made a decision to show up differently. Instead of delivering polished answers, she told a personal story about hitting rock bottom and the messy, imperfect journey that brought her back. She laughed at herself, admitted her ongoing struggles, and let her personality shine.
The change was instant. The host leaned in, the audience connected, and Emily walked away feeling lighter. She realized that being herself—not some sanitized version—was the key to standing out. And for me? Booking her interviews suddenly became a lot easier and much more fun!
Let me ask you: How often have you heard the phrase “Be yourself”? It sounds simple, doesn’t it? But when you’re putting yourself out there as an author or expert, it can feel excruciating. The pull to conform or play it safe is strong. But here’s the truth: your uniqueness is your most powerful asset.
We touched on this at the start of the year when we talked about coming from your heart. Being true to yourself isn’t just good advice—it’s the foundation for creating an unforgettable presence. The most captivating authors and experts, the ones people remember, are never cookie-cutter. Never. Ever. They lean into what makes them different—quirks, boldness, vulnerability, and they let it all hang out.
So what can you do if you need a little help? Here are three ways you can start embracing your uniqueness:
- Get clear on what sets you apart. What’s your story? What do you bring to the table that no one else can?
- Embrace your quirks. Your imperfections and idiosyncrasies are gold—don’t hide them. They are what help make you, you!
- Take risks. Whether it’s sharing a raw story or speaking with unpolished honesty, step into the unknown. That’s where the magic happens. Trust yourself. You can do this and it makes all the difference.
Playing it safe might feel comfortable, but it won’t make you memorable. Media outlets want bold voices with original stories—not “more of the same.” Yes, it’s scary to stand out, but it’s also freeing—and it works.
Bottom line
Your uniqueness is your superpower. Let it shine through your writing, your interviews, and everything you do. Be bold, be authentic, and trust that what makes you different is exactly what will make people pay attention. And let me tell you, when you do that, my job becomes a whole lot more exciting!
Here’s to standing out, boldly and authentically!
To your success!
Joanne
P.S. You are unique!
#Beunique
#Bebold
#Standout
#bookmarketing
#bookpublicity
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