We all know about Black Friday. Black Friday is a major retail and shopping event in the United States and increasingly around the world. It occurs the day after Thanksgiving, which is always on the
We are solidly into the month of November now, and just in case you missed it, today is the day we move back to standard time. Remember to be sure all your clocks have been
The month of October has featured the many different kinds of surprises that can happen during media interviews. Here are links to the past three posts on surprises in case you missed them: October 8,
Life is filled with surprises. Some of them we love and others, not so much. Today is the final installment of our 3-part series on surprises in the media. When you are out doing media
Last week we started talking about unexpected surprises when doing interviews. They are a part of life, of course, and they often happen when doing any kind of media, including interviews. If you missed it,
The unexpected. It’s a part of life, and it certainly applies when doing any kind of media, including interviews. Because more and more of us are using technology to put our messages out into the
You’ve probably heard about Substack by now, and perhaps you are already using it. If not, in a nutshell, Substack is a popular online platform that allows writers, journalists, and content creators to publish and
I am asked lots of questions about book publicity and marketing, which covers a lot of territory. For example, clients often ask me what kind of resource or opt-in gift should they offer during their
I did a media training session for several clients this week who are very interested in doing on-camera interviews on television. On-camera interviews are very visual so you want to do everything you can to