You Can’t Hack Trust
AI is amazing. There is no question about it. It can take huge amounts of data and sort, summarize, and analyze it faster than we ever could or ever imagined. It can even help you
Joanne McCall
November 17, 2025
Savvy Blog
Less is More
“I didn’t have time to write a short letter, so I wrote a long one instead.” –Mark Twain Ever notice how some people can capture an entire idea in one crisp, unforgettable sentence, while others
Joanne McCall
November 10, 2025
Finish Strong: Power Moves for Authors Who Aren’t Done Yet
November has arrived. Unbelievable, isn’t it? November is that in-between month where we feel the holidays approaching, ready or not! Some are already stringing lights and listening to Christmas music, while others are resisting every
Joanne McCall
November 3, 2025
How Smart Authors Tap Into November’s Momentum
Image: Joanne McCall Every November, I’m reminded of an author I once worked with when the two of us turned National Gratitude Month into her springboard for media attention. It was perfect, but the interesting
Joanne McCall
October 27, 2025
The #1 Reason Brilliant People Stumble in the Media
Speaking in the media requires more than just knowing what you’re talking about. It also requires that you sound like you know what you’re talking about. There’s a big difference. Of all the different types
Joanne McCall
October 20, 2025
Is that No or Not Yet?
I pitched a producer once who I really wanted a client to get in front of. The story idea was strong, the timing was right, the show covers this topic, and I thought for sure
Joanne McCall
October 13, 2025
Who’s Really Listening?
I once did a virtual interview where the host barely looked at me. Sometimes people look at the screen instead of directly into the camera, which is understandable. But in this case, it was clear
Joanne McCall
October 6, 2025
The Myth of the Overnight Success
I once had someone say to me, “Wow, that author you worked with really hit it big overnight.”I nearly spit out my coffee. Overnight? Really? Hardly. What they didn’t see were the months of building
Joanne McCall
September 28, 2025
When Things Go Sideways for Authors
Everything was going great. You were in flow and having a wonderful day. Plenty of quick wins, fast replies, and media “yeses” dropping into your inbox. It was a great feeling with nothing quite like
Joanne McCall
September 22, 2025