Image: Joanne McCall Every November, I’m reminded of an author I once worked with when the two of us turned National Gratitude Month into her springboard for media attention. It was perfect, but the interesting
Speaking in the media requires more than just knowing what you’re talking about. It also requires that you sound like you know what you’re talking about. There’s a big difference. Of all the different types
I pitched a producer once who I really wanted a client to get in front of. The story idea was strong, the timing was right, the show covers this topic, and I thought for sure
I once did a virtual interview where the host barely looked at me. Sometimes people look at the screen instead of directly into the camera, which is understandable. But in this case, it was clear
I once had someone say to me, “Wow, that author you worked with really hit it big overnight.”I nearly spit out my coffee. Overnight? Really? Hardly. What they didn’t see were the months of building
Everything was going great. You were in flow and having a wonderful day. Plenty of quick wins, fast replies, and media “yeses” dropping into your inbox. It was a great feeling with nothing quite like
I know. I know. It’s too early to talk about the holidays! But here’s the thing: Soon it will be too late. You know that person who hangs Christmas lights before Halloween, right? The one
We’ve covered four of the most common media mistakes authors make, and today we’re moving on to Mistake #5: Hiding from your own expertise. This one is sneaky. It shows up as waiting for permission,
I recently presented a webinar consisting of the five biggest media mistakes authors make. Of course, there are more than five, but we focused on a few of the most common mistakes, which can also