Years ago I worked with an author whose book had tremendous potential. It was smart, timely, beautifully written, and exactly what her audience needed. We had lined up interviews, crafted pitches, and were building momentum.
Last week I wrote about Thanksgiving, Black Friday, and Small Business Saturday, and why authors do not need to shout to be seen during a very noisy week. After I finished that piece, I kept
A client of mine once dreaded the holiday season because she always felt she needed a huge promotion to compete with everyone else. One year she decided to do something different. Rather than getting all
AI is amazing. There is no question about it. It can take huge amounts of data and sort, summarize, and analyze it faster than we ever could or ever imagined. It can even help you
“I didn’t have time to write a short letter, so I wrote a long one instead.” –Mark Twain Ever notice how some people can capture an entire idea in one crisp, unforgettable sentence, while others
November has arrived. Unbelievable, isn’t it? November is that in-between month where we feel the holidays approaching, ready or not! Some are already stringing lights and listening to Christmas music, while others are resisting every
Image: Joanne McCall Every November, I’m reminded of an author I once worked with when the two of us turned National Gratitude Month into her springboard for media attention. It was perfect, but the interesting
Speaking in the media requires more than just knowing what you’re talking about. It also requires that you sound like you know what you’re talking about. There’s a big difference. Of all the different types
I pitched a producer once who I really wanted a client to get in front of. The story idea was strong, the timing was right, the show covers this topic, and I thought for sure