Savvy Blog

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Celebrating Thanksgiving

We are celebrating the Thanksgiving holiday this weekend in the United States, and so we’re taking this weekend off. Wherever you are in the world, I wish you and your family and friends love, joy,

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Small Business Saturday

Small Business Saturday for Authors

Small Business Saturday, which takes place on the Saturday after Thanksgiving in the United States, is an event designed to encourage shoppers to support small and local businesses, including authors! This year, it falls on

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10 Black Friday Strategies for Authors by Joanne McCall

10 Black Friday Strategies for Authors

We all know about Black Friday. Black Friday is a major retail and shopping event in the United States and increasingly around the world. It occurs the day after Thanksgiving, which is always on the

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Interview Surprises Part 4

Media Interview Surprises! Part 4

The month of October has featured the many different kinds of surprises that can happen during media interviews. Here are links to the past three posts on surprises in case you missed them: October 8,

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How To Handle the Unexpected During Media Interviews

Media Interview Surprises! Part 3

Life is filled with surprises. Some of them we love and others, not so much. Today is the final installment of our 3-part series on surprises in the media. When you are out doing media

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Media Interview Surprises

Media Interview Surprises! Part 2

Last week we started talking about unexpected surprises when doing interviews. They are a part of life, of course, and they often happen when doing any kind of media, including interviews. If you missed it,

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