Savvy Blog

Getting Media Attention

Getting Media Attention as an Author

In the dynamic realm of writing, speaking, and entrepreneurship, gaining media exposure for your book and your work is a pivotal step towards establishing authority and expanding your influence. As an expert, speaker, coach, or

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Un-goals

Un-goals

As we venture into the New Year, already six days deep, many hold fast to their New Year’s resolutions. In this season of goal-setting, it’s essential to consider the less-trodden path of “un-goals.” This concept,

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Christmas Mouse Heralding

Happy Holidays 2023

People celebrate the holidays in different ways, and we honor them all. My family and several on my team celebrate Christmas, so the image above is a favorite picture from our tree. May you, your

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Stonehenge at Winter Solstice

How Authors Use Lighting for Media Interviews

In today’s digital age, home studios have become an essential component of an author’s office, serving not just for webinars and training sessions, but also for media interviews. While there are numerous aspects to consider

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How a Book Publicist Can Help Authors by Joanne McCall

How A Book Publicist Can Help Authors

Sometimes I am asked why an author needs a publicist. I understand this question. After all, when it comes to getting publicity for your book, it isn’t brain surgery. There isn’t some graduate school one

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Festive autumn place setting

Celebrating Thanksgiving

We are celebrating the Thanksgiving holiday this weekend in the United States, and so we’re taking this weekend off. Wherever you are in the world, I wish you and your family and friends love, joy,

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Small Business Saturday

Small Business Saturday for Authors

Small Business Saturday, which takes place on the Saturday after Thanksgiving in the United States, is an event designed to encourage shoppers to support small and local businesses, including authors! This year, it falls on

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10 Black Friday Strategies for Authors by Joanne McCall

10 Black Friday Strategies for Authors

We all know about Black Friday. Black Friday is a major retail and shopping event in the United States and increasingly around the world. It occurs the day after Thanksgiving, which is always on the

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