Book Publicity & Marketing for the Month of December

I am a traditionalist. I love Thanksgiving and refuse to start thinking of the holidays and Christmas before we all enjoy that big feast with family and friends in November. However, now that December is here, it is full on. (One caveat: When it comes to business and book promotion, we start strategizing for the…

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Influencer Marketing for Book and Authors: Offer Suggestions

A Moment of Thanks… Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things we have in our lives, and while many tend to eat a wee bit more than usual, it really is…

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Influencer Marketing & Publicity for Books and Authors: Don’t Get Hung up on the Numbers

This is a big one.   Quick review: I wrote a piece recently called 5 Tips to Help you Get Better Results with Influencer Marketing. You’ll find it here.   Since then, I’ve been taking each of the 5 tips and building on it, beginning with Tip #1, which is knowing what you want. Tip…

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