Savvy Blog

Powell's Bookstore Book Event

On the Ground Book Launches

We’ve talked extensively about book launches in Savvy Sunday News, particularly online launches with affiliate partners, networks and communities. Now, let’s take a look at “On the Ground Book Launches” and why they’re important. I was working with an author…

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Your Book Launch: Your Website

Welcome to part two of Your Book Launch. If you missed part one, you will find it here. Today we’re going to delve into a very important part of your book’s campaign: Your Website You have a website, right? I…

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The Inner Game of Media

Dear Savvy Pro: There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the focus of today’s Savvy Sunday…

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Happy Holidays 2019 From Joanne McCall

The Holidays Are Here!

The Winter Solstice was last night, Hanukkah begins this evening at sundown, Christmas Eve and Christmas Day are coming up very soon, and then Kwanzaa begins.  I’m taking a short break from our Savvy Sunday News to celebrate with my…

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Goal Setting

Priorities & Planning

Last week we took some time to reflect on 2019 and some steps for reverse engineering in preparation for  2020, which you can read about here if you missed it. And, of course, there is the present. Right now. We…

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Blue sky reflections

Reflect on What Went Well This Year

December is the darkest time of the year in the northern hemisphere. If you’re in the southern hemisphere, go ahead and pour yourself another iced tea, relax in your lounge chair, and enjoy these long, sunny days.  Whichever hemisphere you…

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December’s Dark Days Can Offer Light

Before we get into the meat of today’s Savvy Sunday News, I want to make sure you saw last week’s edition, New Rules for Interviews. It included a lot of actionable tips for doing interviews with television programs from your…

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Interview Tips

New Rules for Interviews

Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and video reception, other options are…

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