“You should be on every single social media platform out there,” insists one very well-known social media “expert.” Whenever I hear this, I feel my eyes doing an eye roll. The problem with a lot
Authors always want to book more media, grow their audiences and expand their reach. They want more fans and a bigger tribe, yet as we discussed last week, they don’t always embrace the other side
The work I do in the world focuses on authors and their book publicity and marketing. Every single business day (and sometimes on the weekends), I spend my time and energy on generating media interest
When it comes to any goal in life, and here we are focused on landing media interviews, you have to be able to step outside of yourself and look at the entire picture. I do
Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally
Last week we discussed bad interviews and how you can avoid being a part of one. If you missed it, you can read about it here. This week, our topic is a little bit different
I suppose I should create monthly themes for these posts and follow them to the tee so that you know exactly what we’re going to cover each week. However, it feels more natural and timely
Sometimes we all simply need to have a little perspective. When I do media training with authors and business leaders, I share a technique for responding to an initial interview question with either “zoom out”
I have to admit, getting significant media attention for my clients is my own personal “crack.” Partly because it’s challenging to land, partly because I love hearing my clients’ excited voices when faced with the
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.