Shawn, an author I have gotten to know this past year, was beyond excited to land a spot on a well-known podcast recently. He had pitched it himself, and it worked! The host loved his
I was recently working with a lovely first-time author who was filled with excitement and enthusiasm when it came to promoting her book. It was well written, her message was clear, and she was doing
Last year I worked with a wonderful author by the name of Marcia. She was a pro, knew her stuff, definitely claimed her expertise, but had a slight problem that I didn’t realize initially, but
If you’re doing your own book publicity, or you’re booking authors as a publicist, chances are your inbox is filling up with loud, dramatic promises from AI marketing tools claiming to do it all. Doing
Have you ever poured your heart into something? Maybe it was a pitch, a proposal, a well-crafted email, and then when you felt it was just right, you hit send, felt proud, and then waited…
I have been extremely fortunate in my career and have attracted the most amazing clients. Over 29 years, there have been a small number where it turned out not to be a perfect match, but
Have you noticed that everywhere you turn it is all about AI now? I have never seen so many graphics showing all the different learning models and what they do best. It’s good information, but
Several months ago, I was helping an author prepare for a live morning show. She had everything all set to go including the segment outline, key talking points, her outfit (Yes, we planned that too!).
Not long ago, a potential new client came to me brimming with excitement. “I did it!” she said. “I got on TV. NBC, ABC, and CBS. I’m thrilled.” She showed me the clip and I