When AI Becomes TMI
Have you noticed that everywhere you turn it is all about AI now? I have never seen so many graphics showing all the different learning models and what they do best. It’s good information, but
Joanne McCall
July 7, 2025
Savvy Blog
You’re Not Being Difficult; You’re Being Clear
Several months ago, I was helping an author prepare for a live morning show. She had everything all set to go including the segment outline, key talking points, her outfit (Yes, we planned that too!).
Joanne McCall
June 30, 2025
When TV Fame Comes with a Price Tag (and a Warning Label)
Not long ago, a potential new client came to me brimming with excitement. “I did it!” she said. “I got on TV. NBC, ABC, and CBS. I’m thrilled.” She showed me the clip and I
Joanne McCall
June 23, 2025
Did You Mean to Send That?
“Here’s a Very Professional Note You Can Send…”? Um, did you mean to send that? Not long ago, I received a pitch from an author who wanted to be interviewed on the podcast I help
Joanne McCall
June 16, 2025
Can You Say That In 10 Seconds?
Remember this quote? “If I had more time, I would have written a shorter letter.” — Blaise Pascal Some attribute it to Mark Twain, but whether it was said by Twain or Pascal, it is
Joanne McCall
June 9, 2025
AI Everywhere. Help, Hype, or Headache?
Back in the day when social media first came on the scene (remember those days?), I was traveling the country speaking to groups about how to use it to promote their books and businesses. And
Joanne McCall
June 2, 2025
Why Being Your Own Publicist Feels Empowering—Until It Doesn’t
I was teaching a class on how to become your own publicist—something I love doing, because I do believe it’s empowering to know how the media works and how to advocate for your own book(s).
Joanne McCall
May 26, 2025
4 Surprising Takeaways from the Nonfiction Writers Conference
If you’ve been reading this blog for a while, then you know what a fan I am of book conferences. For writers and authors, there is nothing like being surrounded by your peers and industry
Joanne McCall
May 19, 2025
You’re More Ready Than You Think
Not long ago, I worked one-on-one with an author who reached out for media training. She told me right up front, “I don’t think I’m ready. I’m not polished enough for interviews.” Fair enough. Many
Joanne McCall
May 12, 2025