If you’re doing your own book publicity, or you’re booking authors as a publicist, chances are your inbox is filling up with loud, dramatic promises from AI marketing tools claiming to do it all. Doing
Have you ever poured your heart into something? Maybe it was a pitch, a proposal, a well-crafted email, and then when you felt it was just right, you hit send, felt proud, and then waited…
I have been extremely fortunate in my career and have attracted the most amazing clients. Over 29 years, there have been a small number where it turned out not to be a perfect match, but
Have you noticed that everywhere you turn it is all about AI now? I have never seen so many graphics showing all the different learning models and what they do best. It’s good information, but
Several months ago, I was helping an author prepare for a live morning show. She had everything all set to go including the segment outline, key talking points, her outfit (Yes, we planned that too!).
Not long ago, a potential new client came to me brimming with excitement. “I did it!” she said. “I got on TV. NBC, ABC, and CBS. I’m thrilled.” She showed me the clip and I
“Here’s a Very Professional Note You Can Send…”? Um, did you mean to send that? Not long ago, I received a pitch from an author who wanted to be interviewed on the podcast I help
Remember this quote? “If I had more time, I would have written a shorter letter.” — Blaise Pascal Some attribute it to Mark Twain, but whether it was said by Twain or Pascal, it is
Back in the day when social media first came on the scene (remember those days?), I was traveling the country speaking to groups about how to use it to promote their books and businesses. And