Savvy Blog

Hope is not an interview strategy

Hope Isn’t a Strategy. Clarity Is.

I watched an interview this week that had me leaning in, just waiting for something to land. You know that feeling when everything is in place? The host is good. The topic is solid and

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Keep it simple

The Pitches That Still Get Opened

Several years ago, during a particularly intense December, an editor I knew pulled me aside after an event and said something I have never forgotten. She held up her phone, opened her inbox, and showed

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Keep It Simple and Keep It Strong

The One Message Your Audience Needs Now

Years ago I worked with an author whose book had tremendous potential. It was smart, timely, beautifully written, and exactly what her audience needed. We had lined up interviews, crafted pitches, and were building momentum.

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Snowy December Scene

Your Clear December Plan

Last week I wrote about Thanksgiving, Black Friday, and Small Business Saturday, and why authors do not need to shout to be seen during a very noisy week. After I finished that piece, I kept

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You Can't Hack Trust image

You Can’t Hack Trust

AI is amazing. There is no question about it. It can take huge amounts of data and sort, summarize, and analyze it faster than we ever could or ever imagined. It can even help you

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