Publicity Checklist, Part 3
Years ago, I met and developed a good relationship with a producer at one of the top three networks based in New York. Since then, he’s booked many of my clients when they are in
Joanne McCall
October 26, 2020
Savvy Blog
Publicity Checklist, Part 2
Last week we talked about the importance of checklists. If you missed it, you can read about it here. Following a list of steps on how to complete a task uses far less brainpower than thinking
Joanne McCall
October 19, 2020
Your Publicity Checklist
Have you ever found yourself looking for a particular document that you know you have, but you just can’t seem to find it anywhere? I know I have. I think that’s the reason I developed
Joanne McCall
October 12, 2020
Bad Interviews – Don’t Let This Happen To You
I watched one of the most painful interviews I’ve ever seen the other day. Painful because it was so clear the guest wasn’t ready to discuss the topic and clearly hadn’t been trained on how
Joanne McCall
October 5, 2020
Market Worksheet: Who Needs You and Your Book?
When I ask authors who exactly their books are for, sometimes the response I get is very clear and specific and I know the plan for publicizing and marketing the book is well thought out.
Joanne McCall
September 28, 2020
The “So What?” of Book Publicity
A couple of my book publicist friends and I love to share valuable information with one another, everything from exchanging media contacts to tips and tricks on how best to promote our authors. One of
Joanne McCall
September 21, 2020
How to Brag About Yourself Without Being a Blowhard
This past week I had the opportunity to talk to an amazingly talented woman who has a hugely successful business selling a particular type of high-end product. I don’t want to go into too much
Joanne McCall
September 14, 2020
The Power of Questions
For years we’ve been hearing about the power of affirmations to affect our thinking and our behavior. In fact, one of the definitions of affirmations is this: Affirmations are sentences aimed to affect the conscious and the
Joanne McCall
September 7, 2020
The Month of September: Tips for Pitching Your Book
2020 has been an “interesting” year. Someone posted on social media recently that they wished they could leapfrog over several months to Christmas and forget about the pandemic and the looming election for a while.
Joanne McCall
August 31, 2020