The Inner Game of Media
Dear Savvy Pro: There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the
Joanne McCall
January 13, 2020
Savvy Blog
The Holidays Are Here!
The Winter Solstice was last night, Hanukkah begins this evening at sundown, Christmas Eve and Christmas Day are coming up very soon, and then Kwanzaa begins. I’m taking a short break from our Savvy Sunday
Joanne McCall
January 5, 2020
Priorities & Planning
Last week we took some time to reflect on 2019 and some steps for reverse engineering in preparation for 2020, which you can read about here if you missed it. And, of course, there is
Joanne McCall
January 3, 2020
Reflect on What Went Well This Year
December is the darkest time of the year in the northern hemisphere. If you’re in the southern hemisphere, go ahead and pour yourself another iced tea, relax in your lounge chair, and enjoy these long,
Joanne McCall
January 3, 2020
How to Get Great Media Coverage: The Sound Bite
In order to stand out and be heard in this unbelievably noisy world, sound bites can be your best friend. Authors ask me all the time how I manage to come up with them, so
Joanne McCall
December 10, 2019
December’s Dark Days Can Offer Light
Before we get into the meat of today’s Savvy Sunday News, I want to make sure you saw last week’s edition, New Rules for Interviews. It included a lot of actionable tips for doing interviews
Joanne McCall
December 3, 2019
New Rules for Interviews
Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and
Joanne McCall
November 25, 2019
It’s Time To Get Ready: Prep Work
When you’re ready to cook a fine dinner, you don’t just walk into the kitchen, throw a bunch of ingredients together and hope for the best. Or maybe you do at times (I certainly have),
Joanne McCall
November 18, 2019
Your Book Publicity & Marketing Mantra
In last week’s Savvy Sunday News, I mentioned Jack Canfield and Mark Victor Hansen, creators of the Chicken Soup for the Soul brand and series of books.I shared their formula, or mantra, about doing five things every
Joanne McCall
November 11, 2019