One of the frequent questions I hear beyond how do you build platform that captures online media is, “Can you get me on national TV?” Depending on the author, the book, the topic and the
Now that Christmas is past, people are naturally doing year-end reviews and looking toward 2018. You will see this reflected in news stories, articles, and in sponsored Facebook posts. There will be lots of tips
I just want to take a moment and wish you a wonderful, peaceful holiday season. Tonight is Christmas eve and I am celebrating with my family. Wishing you all the best, and I will see
How to Get Excellent Media Attention for Your Book If you and I have known one another for a while, you’ve probably heard me talk about positioning. How you position your book and its message
I had an interesting question recently from Lisa Romeo, one of our Savvy Pros, and she asks about how to get media attention when you have a memoir. She asks, “As the author of a
I trust you and yours had a wonderful Thanksgiving holiday filled with fun, laughter and plenty of yummy things to eat. Most, not all, but most of us are pretty lucky to have the lives
If you’ve been contacting media for some coverage but you’re not getting any responses, here’s a little story to think about. I am working with a client who has a book on how to use
If you want to break through the deafening noise that is our world today…If you want to stand out from all the others who are just making noise, then you must have impact. You must
Last week we discussed the opportunities available for authors who get on the speaking circuit along with a number of different strategies for book sales. They’re still listed on my blog, so I won’t repeat myself here.
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