I was teaching a class on how to become your own publicist—something I love doing, because I do believe it’s empowering to know how the media works and how to advocate for your own book(s).
If you’ve been reading this blog for a while, then you know what a fan I am of book conferences. For writers and authors, there is nothing like being surrounded by your peers and industry
Not long ago, I worked one-on-one with an author who reached out for media training. She told me right up front, “I don’t think I’m ready. I’m not polished enough for interviews.” Fair enough. Many
Not long ago, I was talking with a colleague who had just helped an author land a terrific interview on a well-known national podcast. The author (Matt) nailed it by delivering a fabulous interview. He
Several years ago, I was on a call with a morning show producer, discussing potential guests for an upcoming segment on workplace wellness. I had a few ideas in mind, and I pitched one of
I’m in the middle of leading a media training course for the Nonfiction Authors Association and a fantastic group of authors. At the very beginning, during introductions, I asked a simple question: “What do you
Several years ago, an author by the name of Allan contacted me. He had written a powerful, heartfelt book about overcoming adversity. He was smart, articulate, and deeply passionate about his message, but no matter
Meet Dana. She’s an author with a powerful message—one that could truly help people. But you wouldn’t know that from the way she shows up in interviews. Dana spends her days bouncing between posting on
I remember a client who once walked out of her first TV interview feeling utterly defeated. The lights were hotter than expected, the host’s questions veered off course, and her answers—well, they didn’t quite land