What is a Book Launch?
Good question. I have heard so many variations of the answer to this question that it’s mind boggling. Depending on the way you publish your book, that is going to determine some of how you
Joanne McCall
December 9, 2018
Savvy Blog
Book Publicity & Marketing for the Month of December
I am a traditionalist. I love Thanksgiving and refuse to start thinking of the holidays and Christmas before we all enjoy that big feast with family and friends in November. However, now that December is
Joanne McCall
December 3, 2018
Influencer Marketing for Book and Authors: Offer Suggestions
A Moment of Thanks… Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things
Joanne McCall
November 26, 2018
Influencer Marketing & Publicity for Books and Authors: Don’t Get Hung up on the Numbers
This is a big one. Quick review: I wrote a piece recently called 5 Tips to Help you Get Better Results with Influencer Marketing. You’ll find it here. Since then, I’ve been taking
Joanne McCall
November 12, 2018
Influencer Marketing & Publicity for Books and Authors: Start with One Platform
As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read
Joanne McCall
November 5, 2018
Book Publicity and Marketing for the Month of November
It’s hard to believe we’re moving into the month of November already, and if you’re planning any publicity and marketing for your book over the holidays, then you should be in full swing by now.
Joanne McCall
October 29, 2018
Influencer Marketing for Books and Authors: It’s a Marathon, Not a Sprint
As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read
Joanne McCall
October 22, 2018
Influencer Marketing & Publicity: What Do You Want?
I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you’ve identified. In today’s post, I want
Joanne McCall
October 15, 2018
Why Rejection Can Be a Good Thing
Welcome to Rejection. Stay Strong. I have been debating on which title to use for this issue. Other contenders include: Why Rejection in Book Publicity and Marketing can be a Good Thing What to do
Joanne McCall
October 11, 2018