How Authors Can Become Newsworthy and Land Media Coverage
One way to keep your book and message timely is to find a way to become newsworthy. You can do that in a number of ways, and a good place to being is with the
Joanne McCall
March 4, 2018
Savvy Blog
How Media Has Changed
Media has changed dramatically over the past few years. Discover what you need to know now in order to secure it.
Joanne McCall
February 28, 2018
Authors: Why and How to Build an Email List
In a recent post, we discussed the importance of focusing on what you want–not on what you don’t want. I also suggested considering three questions whenever you’re thinking about your book and its message. They
Joanne McCall
February 25, 2018
How to Get on the Ellen Show
You want to get on the Ellen show, or any other top tier national media? Do this one thing to increase your chances dramatically. Hey, let’s find out how media savvy you are! Click
Joanne McCall
February 21, 2018
Think About What You Want —
Not About What You Don’t Want: Book Publicity and Media for Authors … As I’ve mentioned before (and I’m sure I will again), when it comes to getting media coverage for your book and your message,
Joanne McCall
February 18, 2018
More Media for Authors Through Event Creation
We all know that February is the month of love with Valentine’s Day falling on the 14th. President’s Day is also this month. (Extra points if you know which Presidents and the actual dates their
Joanne McCall
February 11, 2018
3 Phrases That Will Stop You From Successful Media Coverage
Most of my Savvy Sunday posts contain very specific action tips on how to get media attention for your books. Sometimes, I find it necessary to address problems or challenges that may keep us stuck
Joanne McCall
February 4, 2018
Using Comparisons to Uniquely Position an Author’s Book
Or … How to Get More Attention for Your Book We have discussed the importance of positioning your book many times before…and for a recent refresher, read this, but there is always something new to
Joanne McCall
January 28, 2018
How to be a Successful Author Doing Media Interviews
Or blowing off media interviews is NEVER a good idea During my radio broadcasting days, I interviewed hundreds of authors. Some were very, very good, and some were very, very bad. Now, as a media
Joanne McCall
January 21, 2018