Authors: Beware of Scammers
At least once a week I learn of some new scam aimed directly at authors and it just hurts my heart. Never has it been so challenging to know who you can trust when it
Joanne McCall
March 25, 2018
Savvy Blog
Book Publicist or Media Strategist
It really is about time to change the definition of what a publicist is, because I have to tell you in the last 20 years the work I do on a daily basis has changed
Joanne McCall
March 18, 2018
Holding You Back from Doing PR
What holds people back from doing PR? Find out what that is and how you can overcome it. Hey, let’s find out how media savvy you are! Click here to take the assessment.
Joanne McCall
March 14, 2018
How Authors Can Become Newsworthy and Land Media Coverage
One way to keep your book and message timely is to find a way to become newsworthy. You can do that in a number of ways, and a good place to being is with the
Joanne McCall
March 4, 2018
How Media Has Changed
Media has changed dramatically over the past few years. Discover what you need to know now in order to secure it.
Joanne McCall
February 28, 2018
Authors: Why and How to Build an Email List
In a recent post, we discussed the importance of focusing on what you want–not on what you don’t want. I also suggested considering three questions whenever you’re thinking about your book and its message. They
Joanne McCall
February 25, 2018
How to Get on the Ellen Show
You want to get on the Ellen show, or any other top tier national media? Do this one thing to increase your chances dramatically. Hey, let’s find out how media savvy you are! Click
Joanne McCall
February 21, 2018
Think About What You Want —
Not About What You Don’t Want: Book Publicity and Media for Authors … As I’ve mentioned before (and I’m sure I will again), when it comes to getting media coverage for your book and your message,
Joanne McCall
February 18, 2018
More Media for Authors Through Event Creation
We all know that February is the month of love with Valentine’s Day falling on the 14th. President’s Day is also this month. (Extra points if you know which Presidents and the actual dates their
Joanne McCall
February 11, 2018