Clients want to know the numbers media outlets draw. Fabulous; Me too! Part of my job is to keep up with that since numbers are always changing, but what isn’t always said is the reason
Welcome to the heart (and heat!) of summer! Hope you’re finding a way to stay cool at this time of year. Of course, we have some readers in the Southern Hemisphere, so to you we
During a recent flight, I was catching up on reading social media posts when a response to a question caught my eye. I don’t remember the exact question now, but I do remember the answer
There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above. And if you’re someone who doesn’t find yourself saying those
Trust. You have to trust the process. If you are an author promoting a book, then you must embrace trust as you lay the groundwork for your publicity and marketing campaigns. You must have trust
Happy July! Summer officially began with the Summer Solstice on June 21, and it’s now almost the Fourth of July. What comes to mind when one thinks of July? Let’s see…BBQ’s, mosquitoes (and how to
It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward. Email blast: It’s time to notify your
We live in a day and age where traveling tied to book promotion isn’t absolutely essential anymore. A great deal can be done from the comfort of our own offices and homes. However, there really
As I’ve said many times before, marketing and publicizing a book can be daunting because of all the choices you have on how to best go about it. Plus, there is conflicting advice out there,