Savvy Blog

How to Find Media Contacts by Media Publicist Joanne McCall

How Authors Can Find Media Contacts

As authors, we are always looking for ways to get our books and our messages out into the world. Networking, pitching a story idea, or simply understanding the changing media landscape, requires research. Finding the

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How Authors Can Use AI in their Marketing Efforts by Joanne McCall

How Authors Can Use AI in Their Marketing Efforts

We hear about AI or Artificial Intelligence in the news daily now. It’s impacting our lives in so many areas, including manufacturing robots, self-driving cars, smart assistants, healthcare management, automated financial investing, virtual travel booking

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How Authors Can Work with Influencers

How Authors Find and Work with Influencers

We hear about media and influencers in book publicity all the time. Although it may be obvious by now, it’s still important to make sure we understand the definition. What exactly is an influencer? An influencer

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