Sharing on Social Media
Have you ever read a social media post from someone else and thought, “Why are they sharing all of this? This is definitely TMI.” We’ve all been there and had those thoughts about others. When
Joanne McCall
June 27, 2022
Savvy Blog
Questions for the Media
Every social area in life–including social media platforms–has its own etiquette, or an unpublished set of rules that people familiar with it simply know. Did you know the gym has its own set of unwritten
Joanne McCall
June 20, 2022
What is Your Story? Book Publicity for Authors
One of the most powerful persuasion techniques in language is that of the story. Media interviews are no different. You initially capture the media person’s attention with a story, and then deliver an interview to
Joanne McCall
June 13, 2022
More Media Interview Tips
Over the years working with authors and business owners, I have created a long list of interview tips, including dos and don’ts when talking with the media. If you’ve been reading this blog for a
Joanne McCall
June 6, 2022
Five Expressions Never to Say to the Media
This blog is for authors looking to get more visibility and coverage for their books. We often cover the important things to say or do when pitching an interview idea to a media person, or
Joanne McCall
May 30, 2022
Tips for Fabulous Print Interviews
As you go about landing media coverage for your book, I offer tips to help make the process easier. To that end, I would like to begin with a little story followed by some tips
Joanne McCall
May 23, 2022
Podcast Tour Decisions
Last week I shared some of the similarities and differences between radio and podcasts that can make a difference if you are going to be a guest on any shows. If you didn’t see it,
Joanne McCall
May 16, 2022
Radio vs. Podcasting – Similar Yet Different
Last week was a busy time presenting and attending the Nonfiction Writers Conference. An interview with Anna Quindlen kicked things off and she was incredibly inspiring. I had the pleasure of presenting on How to
Joanne McCall
May 9, 2022
The Merry Merry Month of May
When I was a kid, my mom and I used to gather flowers, put them in baskets, and deliver them to the neighbors for May Day. It was a secret ritual because you would sneak
Joanne McCall
May 2, 2022