Many authors come to me perplexed by what they need to do to market and publicize their books. Because they feel unsure, many suffer from overwhelm, procrastination, frustration, and sometimes just a low level of
Do you remember the first time you heard a recording of your voice? Do you remember thinking, “Oh, no! That isn’t me. It doesn’t sound anything like me!” And yet, it was you all right.
Have you ever read a social media post from someone else and thought, “Why are they sharing all of this? This is definitely TMI.” We’ve all been there and had those thoughts about others. When
Every social area in life–including social media platforms–has its own etiquette, or an unpublished set of rules that people familiar with it simply know. Did you know the gym has its own set of unwritten
One of the most powerful persuasion techniques in language is that of the story. Media interviews are no different. You initially capture the media person’s attention with a story, and then deliver an interview to
Over the years working with authors and business owners, I have created a long list of interview tips, including dos and don’ts when talking with the media. If you’ve been reading this blog for a
This blog is for authors looking to get more visibility and coverage for their books. We often cover the important things to say or do when pitching an interview idea to a media person, or
As you go about landing media coverage for your book, I offer tips to help make the process easier. To that end, I would like to begin with a little story followed by some tips
Last week I shared some of the similarities and differences between radio and podcasts that can make a difference if you are going to be a guest on any shows. If you didn’t see it,
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.