As I write this, it is my birthday! One thing about having a February birthday in addition to Groundhog Day, Valentine’s Day, and President’s Day, is that I always know it’s time to do the deep spring pruning, particularly for my roses. The calendar reminds us of things that need to be done, and events that are coming up.
Now that we are moving into March, and because the calendar can be such a great opportunity for tying our books into seasonal events, what are some of the possibilities?
March is a month of renewal and change
As the winter season starts to fade away, the month of March brings with it a sense of renewal and change. With longer days and warmer weather on the horizon, there is a feeling of hope and anticipation in the air. Of course, the people in the Midwest who are expecting 22 inches of snow today, and those in the east who are experiencing all kinds of storms, may find it hard to believe that spring will ever arrive. Oh, and did I mention we received 10 inches of new snow this morning? And we rarely, if ever, get snow! That said, one can hope for spring. 🙂
The question is can you tie your book into the arrival of spring? Topics such as spring cleaning, gardening, nature, outdoor activities, the birth of baby animals and birds, fashion colors, etc. all work here. It is also known as the Vernal Equinox, and falls on March 20th this year at 21:25 GMT. This marks a time when day and night are nearly equal in length, signaling a shift towards longer days and shorter nights. Yippee! (Oh, and 21:25 GMT is 1:25 p.m. Pacific Time.)
In addition to the Spring Equinox, here are some other important events in March.
Women’s History Month: If your book is written by or about women, you can use this month to promote it on social media or through guest blog posts, podcasts, and other media opportunities.
National Reading Month, which we all love, right? This is a great time to reach out to local libraries and schools for speaking engagements or book readings.
National Craft Month: If your book is related to crafting, DIY projects, or creative hobbies, you can use this month as an opportunity to connect with craft bloggers or influencers and promote your work.
National Nutrition Month encourages people to make healthier food choices.
National Social Work Month: If your book touches on social justice issues or mental health, you can use this month to promote it to social workers and mental health professionals through targeted outreach efforts.
March Madness: If your book is related to sports, you can tie it into the excitement of the NCAA basketball tournament and pitch to relevant sports blogs or podcasts.
Special days within the month of March
National Grammar Day (March 4th): This day celebrates good grammar and language usage, so it’s a great time to promote books related to writing, editing, or language learning.
Pi Day (March 14th): If your book has a mathematical or scientific theme, you can tie it into this holiday and pitch to relevant blogs or media outlets.
St. Patrick’s Day (March 17): If your book has an Irish theme, you can tie it into this holiday and pitch it to relevant blogs or media outlets.
International Day of Happiness (March 20th): This is a great time to promote books related to personal growth, self-help, or happiness studies.
World Poetry Day (March 21st): This is a great time to promote books of poetry or creative writing, and to participate in online poetry readings or events.
World Water Day (March 22nd): If your book focuses on environmental issues or water conservation, you can use this day as an opportunity to promote it on social media and connect with relevant organizations or influencers.
National Puppy Day (March 23rd): (Puppies!!) If your book features dogs or other pets, you can use this day as an opportunity to promote it on social media and connect with pet-related blogs or influencers.
Bottom line
Remember that the key to successful book publicity is staying up-to-date on current events and trends and finding creative ways to tie your book into them. I hope this post has given you some good ideas.
To your success!
Joanne
P.S. Podcasting is a wonderful way to spread the message about your book. Here is part 2 of my interview with Dan Janal, host of the Write Your Book in a Flash Podcast. We covered lots of ground. Enjoy!!
#March
#spring
#bookmarketing
#bookpublicity
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