There are rituals around every season and springtime is no exception. Some of the ways people celebrate include: Taking a walk and looking for signs of spring such as blooming daffodils and tulips Ice out! I grew up on Lake Minnetonka and every year we […]
Spring Clean Your Media and Digital Assets Read More »
What many authors fail to realize is that pitching, landing, and doing earned media interviews is just the first part of the equation. Then you want to leverage those fabulous interviews and features to get tons more visibility, which can then lead to many more
Publicity Coverage: What’s Next? Read More »
Spring has sprung — in the northern hemisphere anyway. Greetings to our readers in the south who are heading into fall and winter now. The past week Passover Seders were celebrated, and Easter is now upon us. However you celebrate, we’re wishing you a joyous
Spring and New Beginnings with Your Book Read More »
“The best-laid plans of mice and men often go awry.” –Robert Burns On the surface, that quote from Robert Burns sounds negative, but when you look a little deeper, there is great truth. Embracing this truth is so much better than resisting it because if
Always Have a Plan B Read More »
Today we’re covering part #3 of the Common Mistakes Authors Make, which I presented at the APSS Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who the He** You Are. Part #1 is here, and part
More Common Mistakes Authors Make #3 Read More »
I mentioned a couple of weeks ago that I spoke at the APSS Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who the He** You Are. During that presentation, I shared some of these common mistakes
More Common Mistakes Authors Make Read More »
As I mentioned at the beginning of 2021, I am sharing the best and most current information on how you can work and collaborate with the many different publishing experts needed in order to launch a book. The experts range from editors and publishers to
Advice from the Literary Agent Perspective Read More »
When it comes to creating a book, whether you decide to secure an agent who lands a publishing contract for you, work with a hybrid publisher, or self publish through your own publishing company, there are many different people you’ll need to work with in
Things to Do (or NOT Do) When Working with a Publicist Read More »
It looks like I hit a nerve with a recent post focused on journalists “outting” people with bad pitches. If you missed it, you can read it here. Before we continue, I want to underscore the fact that most media folks are very professional and easy
More Bad Publicity Pitches Read More »
December 2020 is just about upon us. I received a catalog in the mail the other day and it features lots of warm snuggly pajamas and robes with messages of relaxing and getting cozy at this time of year, and I thought, “Really? During a
The Month of December for Book Publicity Read More »