As you go about landing media coverage for your book, I offer tips to help make the process easier. To that end, I would like to begin with a little story followed by some tips that will be helpful to you… This past week had […]
Tips for Fabulous Print Interviews Read More »
When it comes to any goal in life, and here we are focused on landing media interviews, you have to be able to step outside of yourself and look at the entire picture. I do this on a regular basis as I work with clients,
It’s Not About You – It’s About Them Read More »
Last week we discussed bad interviews and how you can avoid being a part of one. If you missed it, you can read about it here. This week, our topic is a little bit different yet every bit as important. It has to do with
Interviews You Should Decline Read More »
I suppose I should create monthly themes for these posts and follow them to the tee so that you know exactly what we’re going to cover each week. However, it feels more natural and timely for me to respond to what I encounter around me
Bad Interviews and How to Avoid Being a Part of One Read More »
When it comes to doing interviews with journalists, understanding their point of view and what they need for a good story is important and helpful. When you assist them with what they’re trying to accomplish, you become even more valuable. The best part is, not
From the Journalist’s Point of View Read More »
Every industry has its own jargon and media is no different. If you’re planning to do media interviews, these terms will come up, so I thought this might be a good time to prepare you for the jargon that you will likely hear. Better to
As an author, you will work with many different professionals along the way toward getting your book published but it doesn’t stop there. Publishing your book is just the beginning. Then you have to publicize it, market it, create buzz around it, and ultimately sell
Tips for Authors Working with Producers Read More »
I watched one of the most painful interviews I’ve ever seen the other day. Painful because it was so clear the guest wasn’t ready to discuss the topic and clearly hadn’t been trained on how to do interviews. He had the credentials and the expertise
Bad Interviews – Don’t Let This Happen To You Read More »
When it comes to promoting your book, you need to create pieces dedicated to your marketing and publicity efforts. Recently we’ve discussed creating the book’s press release, your bio, and the interview topics sheet. Today we’re taking a look at the need and importance of
Interview Questions and Talking Points Read More »
I work with many different types of clients but one thing they all have in common is the robust amount of work they’ve created. So much so, that when it comes to developing media materials — and later when doing interviews — it’s challenging for
Plan for Your Success with Interview Topics Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.