We often talk about the various ways you can broadcast to and engage with your own networks via your social channels. We’ve covered Facebook and today we’re taking a look at LinkedIn. As with other channels, going live on LinkedIn is an innovative way for …
As an author of fiction or nonfiction, you have the power to capture your readers’ attention with powerful storytelling. You tell stories that move, entertain, educate, and inspire. But what if you could go beyond telling stories in words and actually share your story directly …
How Authors and Experts Can Use Facebook Live to Engage Their Audiences Read More »
One of the most frequent questions I am asked is how to get more followers on social media. Part of this is because while many authors know they need a social media presence, they don’t necessarily want to take the time to create it, grow …
Over the past several weeks we have been exploring and sharing tips for how to use various social platforms to increase engagement with your friends and followers, and ultimately to sell more books. This week we are focusing on Twitter. Twitter can be a great …
As an author, your platform is everything. It is the sum total of your visibility and influence online, including all your earned media opportunities, and it is what will ultimately help you sell more books. So, how can you use LinkedIn to grow your author …
How to Use LinkedIn to Grow Your Author Platform Read More »
While some have truly embraced social media, many authors view it as a necessary evil. I know this because many tell me about their feelings and experiences with various platforms. They know they need to do it in order to reach new readers and sell …
If you’ve been reading about social media this year, then no doubt you’ve heard a lot about the rise of TikTok. The platform isn’t new. It was launched six years ago in China by a company called Bytedance, a name that says it all. TikTok …
Have you ever read a social media post from someone else and thought, “Why are they sharing all of this? This is definitely TMI.” We’ve all been there and had those thoughts about others. When I first got into radio broadcasting, I remember being faced …
“You should be on every single social media platform out there,” insists one very well-known social media “expert.” Whenever I hear this, I feel my eyes doing an eye roll. The problem with a lot of the social media advice out there is that it’s …
Publicity and Marketing Distinctions and Opportunities I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and …
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