People know the importance of social media. There are still some hold outs, but by and large people are on social platforms and interacting with others. Social platforms, like all social communities, have their own social norms and etiquette. And like everything else in life, …
First of all, Happy Easter! Happy Passover! Happy Spring! Happy Sunday! However you celebrate, I hope you’re having a lovely weekend. This week I have been thinking about more ways to promote our books, including TikTok. Now, whether the thought of using TikTok is a …
Happy Spring!! Spring is all about new beginnings. We have new baby animals and birds, the flowers and plants in the garden start their journey to the light and the sun, and it’s a good time for us to try new things as well. How …
We often talk about the various ways you can broadcast to and engage with your own networks via your social channels. We’ve covered Facebook and today we’re taking a look at LinkedIn. As with other channels, going live on LinkedIn is an innovative way for …
As an author of fiction or nonfiction, you have the power to capture your readers’ attention with powerful storytelling. You tell stories that move, entertain, educate, and inspire. But what if you could go beyond telling stories in words and actually share your story directly …
How Authors and Experts Can Use Facebook Live to Engage Their Audiences Read More »
One of the most frequent questions I am asked is how to get more followers on social media. Part of this is because while many authors know they need a social media presence, they don’t necessarily want to take the time to create it, grow …
Over the past several weeks we have been exploring and sharing tips for how to use various social platforms to increase engagement with your friends and followers, and ultimately to sell more books. This week we are focusing on Twitter. Twitter can be a great …
As an author, your platform is everything. It is the sum total of your visibility and influence online, including all your earned media opportunities, and it is what will ultimately help you sell more books. So, how can you use LinkedIn to grow your author …
How to Use LinkedIn to Grow Your Author Platform Read More »
While some have truly embraced social media, many authors view it as a necessary evil. I know this because many tell me about their feelings and experiences with various platforms. They know they need to do it in order to reach new readers and sell …
If you’ve been reading about social media this year, then no doubt you’ve heard a lot about the rise of TikTok. The platform isn’t new. It was launched six years ago in China by a company called Bytedance, a name that says it all. TikTok …
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