What is media?

Publicity and Marketing Distinctions and Opportunities   I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and “Earned Media” but we need to expand this even…

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Book Publicist or Media Strategist

It really is about time to change the definition of what a publicist is, because I have to tell you in the last 20 years the work I do on a daily basis has changed dramatically. It’s very common for new authors to think, “Ok, I’ve written the book. Now I’ll hire a publicist and…

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3 Phrases that will Stop You from Successful Media Coverage

Most of my Savvy Sunday posts contain very specific action tips on how to get media attention for your books. Sometimes, I find it necessary to address problems or challenges that may keep us stuck or hold us back in some way. Today is a day like that. To say our world is changing quickly…

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