Some Last-Minute Book Promotion Tips for Authors

I think I say this every year, but how did it get to be the holiday season again already? The Winter Solstice is coming up on Wednesday, December 21st, and Hanukkah begins at sundown tonight! Christmas, Kwanzaa, and other holidays are not far behind

This means, of course, the end of the year is fast approaching, and while I’ve been giving holiday book marketing and publicity suggestions since before Halloween, sometimes things get away from us and you may be wondering what you can do this week. With that in mind, here are a few things you can do at this late date:

1. Create a sense of urgency.

Not that you really need to create that. There IS a sense of urgency now, but let’s direct that toward your book. If you’re selling physical copies, let your readers know that they need to order soon (AKA NOW) in order to guarantee delivery by Christmas. If you’re selling digital copies, highlight any special holiday pricing or deals. Your readers know this, but make sure to point out that they need to act now if they want to take advantage of what you’re offering.

2. Get creative with your email marketing.

Email is another great way to reach your target audience and promote your book in December. Leverage email list segmentation so that you can send targeted messages to different groups of people on your list. And don’t forget about holiday-themed email subject lines! A little creativity can go a long way when it comes to getting people to open and read your emails.

3. Offer holiday discounts on your books.

Everyone loves a good deal, so why not offer a discount on your books during the holiday season? You can promote your discounts through social media, your website, or even online bookstores like Amazon.

4. Create holiday-themed content for your social media channels.

If you want to really get people in the holiday spirit, create some festive content for your social media channels. This could be anything from festive graphics and videos to blog posts and status updates about why your book would make the perfect holiday gift. Be sure to use relevant hashtags so that your target audience can find you.

5. Send out holiday cards or e-cards featuring your book cover.

This is a great way to promote your book to people who may not have heard of it before. You can either send out physical cards (if there is still time) or e-cards, depending on what you think would be most effective (and most affordable) for you. Either way, make sure to include a link to where people can buy your book.

6. Give away your book as a prize.

Hosting a contest or giveaway is a great way to generate buzz for your book. Make sure to promote your contest or giveaway on social media and other channels to reach as many people as possible.

Bottom line

There is always something you can do to promote your book, even at this late date. But most importantly, make it fun for yourself and for others. This is supposed to be a joyous time of year and sometimes it can get crazy busy. These ideas are not to add more to your “to do” list, but rather to give you some enjoyable ways to share about your book.

To your success!


P.S. Under Pressure!       Let’s Go!       Urgent!









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