Last week we focused on the importance of having an editorial or content calendar for your book’s promotional and planning efforts that extends out for an entire year. In case you missed it, it’s here. I had a few interesting questions come up from readers this …
This past week I was invited to speak to the APSS (The Association of Publishers for Special Sales) Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who the He** You Are. I had a great time …
Common Mistakes Authors Make When Seeking Media Attention Read More »
I have had the great pleasure of speaking and presenting during many different events and conferences over the years, and currently am doing so in various online groups and other virtual gatherings. One of which has been strictly online for ten years now — well …
A couple of my book publicist friends and I love to share valuable information with one another, everything from exchanging media contacts to tips and tricks on how best to promote our authors. One of the key tips that each of us shares with all …
There have been many disruptions and transitions over the last 15-20 years with regard to media. The Internet, digital media, and social media have had a huge impact, and the very definition of media has changed many times and in significant ways. There’s no need …
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