#Hashtags for #Bookpublicity and #Bookmarketing

As we discussed in an earlier post called Happy Book-Planning Strategy Season, starting your holiday book marketing and publicity plans early is essential. There is a reason HSN (Home Shopping Network) and QVC (Quality, Value and Convenience) begin the holiday onslaught right after Labor Day. It’s because it works. People who watch these networks love…

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Influencer Marketing for Books and Authors: It’s a Marathon, Not a Sprint

As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. Last week we explored Tip #1. This week we’re taking a look…

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Book Ideas for the Holidays

If you’re like me, you cringe when you see or hear a commercial for the holidays before Thanksgiving. “Christmas commercials so soon? It’s not even Halloween yet!” As a consumer, cringing is totally appropriate. However, if you have a book to promote and sell, then you should be in high gear by now if you…

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