This past week I was invited to speak to the APSS (The Association of Publishers for Special Sales) Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who the He** You Are. I had a great time […]
Common Mistakes Authors Make When Seeking Media Attention Read More »
Mistake #10: Focusing Only on the Numbers We’ve talked about this before, quite recently, in fact. Focusing only on platform numbers creates desperation; An obvious neediness that causes others to avoid you like the plague. Remember, whatever your numbers are, there really is no such
Top Ten Book Publicity and Marketing Mistakes Read More »
2015 is all about risk and discovery. In part one we discussed the first level of risk, which must take place internally. Now, in part two we will take a look at the second level of risk: Taking action on those dreams through building relationships.
You Might Be Guilty of These BIG Mistakes (and Not Even Know It!) Read More »
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